Data available through the Scrunch API

Scrunch provides two main APIs that make AI search analytics accessible in your own tools: - Query API for aggregated metrics across major AI platforms - Responses API for raw, unprocessed AI outputs

Both APIs include 90-day historical coverage and support programmatic workflows. Learn more in the Scrunch API overview: What APIs does Scrunch offer and how do they work?

Aggregated analytics via the Query API

Use the Query API to quantify brand visibility and benchmark against competitors across AI platforms, prompts, and personas. Available metrics include: - Brand presence percentages - Position scores and sentiment - Citation counts by platform, prompt, and persona - Competitor analysis across tracked queries

This data is designed for measuring the impact of AI on your brand’s visibility versus alternatives, with trends available over a rolling 90-day window for before/after analyses and ongoing performance tracking.

Scrunch’s accuracy in tracking brand presence comes from collecting actual AI responses across major platforms and detecting explicit brand mentions through pattern matching verified against continuously updated response datasets. See: How accurate is Scrunch at tracking brand presence across LLMs?

Raw data via the Responses API

When you need full fidelity, the Responses API returns: - Full AI response text - Individual citations and URLs - Detailed competitor presence and sentiment - Response-level metadata

This is ideal for custom scoring, audits, or model-specific analyses.

How Scrunch’s technology works

Under the hood, Scrunch: - Collects responses from major AI platforms and aggregates metrics per platform, prompt, and persona - Uses AI to assist with response collection, generate tailored monitoring recommendations, and power site restructuring through the Agent Experience Platform (AXP) - Detects brand and competitor mentions using pattern matching verified against real response datasets

Beyond analytics, Scrunch also offers APIs to update brand context and competitors and to submit website audit requests. See: What APIs does Scrunch offer and how do they work?

For a broader view of the platform, Scrunch includes four core products: monitoring, auditing, optimization, and AI content delivery via AXP. More in: What products does Scrunch offer for AI search optimization?

Connect to your data stack

• The Query API is designed to plug into BI and analytics tools for automated reporting and dashboards.
• A prebuilt Looker Studio template lets you visualize key metrics out of the box via API.
• Authentication uses bearer tokens that can be scoped to one or multiple brands. Example: curl -H "Authorization: Bearer ${SCRUNCH_API_TOKEN}" https://api.scrunchai.com/v1/${BRAND_ID}/query?fields=brand_presence_percentage
• If you see authentication errors, confirm your token is active in the API keys section of Settings.
• After creating a brand and adding prompts, initial data collection typically appears within 20–60 minutes for smaller orgs and up to 12 hours for larger orgs.

Pricing, trial, and implementation

• API billing is based on the number of AI responses collected, not the number of API calls. Costs scale with the brands, prompts, and platforms you track.
• Scrunch offers a 7-day free trial of the self-serve Explorer plan. You can start a free trial without speaking to sales. See: Does Scrunch offer a free trial?
• Implementation is fast—many customers, including large enterprises, are deployed and collecting data within one day. See: How long does Scrunch implementation take?