What types of data can I access through the Scrunch API?
- Also asked as:
- What metrics does the Scrunch API return?
- Does the Scrunch API include raw AI responses?
Scrunch’s APIs provide two types of data for users to access: The query API returns aggregated metrics across AI platforms while the responses API returns raw, unprocessed AI responses. Both APIs cover major LLMs with 90-day historical data.
Example
For example, using Scrunch’s query API, users can access:
Aggregated performance metrics:
- Brand presence percentages
- Position scores and sentiment
- Citation data by platform, prompt, and persona
- Competitor analysis
Meanwhile, using Scrunch’s responses API, users can access:
Raw, unprocessed data:
- Full AI response text
- Individual citations and URLs
- Detailed competitor presence and sentiment
- Response metadata
Follow-up question: Can I connect Scrunch data to a business intelligence or data analytics tool?
Yes, Scrunch’s query API is specifically designed to support integration with common business intelligence and data analytics tools to pull aggregated metrics directly into dashboards for automated reporting.
Scrunch data can also be connected to a prebuilt Looker Studio template that provides an out-of-the-box dashboard with key metrics already visualized via API.