Data available through the Scrunch API
Scrunch API Overview: Query API and Responses API
Scrunch provides two main APIs that make AI search analytics accessible in your own tools:
- Query API — aggregated metrics across major AI platforms including ChatGPT, Perplexity, Google Gemini, and Microsoft Copilot
- Responses API — raw, unprocessed AI outputs with full response text, citations, and metadata
Both APIs include 90-day historical coverage and support programmatic workflows. Learn more in the Scrunch API overview: What APIs does Scrunch offer and how do they work?
Aggregated analytics via the Query API
Query API: Brand Visibility Metrics and Competitive Benchmarking
Use the Query API to quantify brand visibility and benchmark against competitors across AI platforms, prompts, and personas. Available metrics include:
- Brand presence percentages (share of AI responses that mention your brand)
- Position scores and sentiment (positive, neutral, or negative)
- Citation counts broken down by platform, prompt, and persona
- Competitor analysis across all tracked queries
This data is designed for measuring the impact of AI on your brand's visibility versus alternatives. Trends are available over a rolling 90-day window, enabling before/after analyses — for example, measuring brand presence percentage before and after a content update — as well as ongoing performance tracking.
Scrunch’s accuracy in tracking brand presence comes from collecting actual AI responses across major platforms and detecting explicit brand mentions through pattern matching verified against continuously updated response datasets. See: How accurate is Scrunch at tracking brand presence across LLMs?
Raw data via the Responses API
Responses API: Raw AI Output for Custom Analysis
When you need full fidelity, the Responses API returns:
- Full AI response text from each queried platform
- Individual citations and source URLs surfaced by the AI
- Detailed competitor presence and sentiment at the response level
- Response-level metadata (platform, prompt, persona, timestamp)
This is ideal for custom scoring, audits, or model-specific analyses.
How Scrunch’s technology works
How Scrunch Collects and Processes AI Responses
Under the hood, Scrunch:
- Collects responses from major AI platforms — including ChatGPT, Perplexity, Google Gemini, and Microsoft Copilot — and aggregates metrics per platform, prompt, and persona
- Uses AI to assist with response collection, generate tailored monitoring recommendations, and power site restructuring through Agent Pages.
- Detects brand and competitor mentions using pattern matching verified against continuously updated real response datasets
Beyond analytics, Scrunch also offers APIs to update brand context and competitors and to submit website audit requests. See: What APIs does Scrunch offer and how do they work?
For a broader view of the platform, Scrunch includes four core products: monitoring, auditing, optimization, and AI content delivery via AXP. More in: What products does Scrunch offer for AI search optimization?
Connect to your data stack
Integration, Authentication, and Setup
- The Query API is designed to plug into BI and analytics tools — including Looker Studio, Tableau, and custom dashboards — for automated reporting.
- A prebuilt Looker Studio template lets you visualize key metrics out of the box via API connection.
- Authentication uses bearer tokens scoped to one or multiple brands. Example request:
curl -H "Authorization: Bearer ${SCRUNCH_API_TOKEN}" https://api.scrunchai.com/v1/${BRAND_ID}/query?fields=brand_presence_percentage
- If you see authentication errors, confirm your token is active in the API Keys section of Settings.
- After creating a brand and adding prompts, initial data collection typically appears within 20–60 minutes for smaller organizations and up to 12 hours for larger organizations.
Pricing, trial, and implementation
Pricing, Trials, and Implementation Timeline
- API billing is based on the number of AI responses collected, not the number of API calls. Costs scale with the number of brands, prompts, and platforms you track.
- Scrunch offers a 7-day free trial of the self-serve Core plan — no sales call required. Start a free trial. See also: Does Scrunch offer a free trial?
- Implementation is fast — many customers, including large enterprises, are fully deployed and collecting data within one business day. See: How long does Scrunch implementation take?