Scrunch integrations and APIs

Scrunch makes it easy to bring AI search data into your stack. You can pull aggregated metrics for reporting, fetch raw AI responses for deeper analysis, and programmatically manage brand settings—all through simple, secure APIs.

What you can integrate

• Query API: Returns aggregated metrics across AI platforms, including brand presence, sentiment, citations, and position scores—ideal for dashboards and automated reporting.
• Responses API: Returns raw, unprocessed AI responses per prompt, including full text, citations/URLs, brand and competitor presence, sentiment, and response metadata.
• Additional endpoints: Programmatically update brand context and competitors, and submit website audit requests to evaluate and improve your AI readiness.

Learn more in the API overview and examples: - API overview FAQ - Data available via the API

Data available via API

• Aggregated performance metrics (Query API):
• Brand presence percentages across AI platforms
• Position scores and sentiment
• Citation coverage by platform, prompt, and persona

• Competitor analysis

• Raw, unprocessed data (Responses API):

• Full AI response text
• Individual citations and URLs
• Detailed competitor presence and sentiment
• Response-level metadata

Coverage: Major LLMs with 90-day historical data.

How Scrunch’s technology works

Scrunch continuously collects AI responses to your tracked prompts across supported AI platforms. It then: - Aggregates key metrics (presence, sentiment, citations, positions) for reporting via the Query API. - Stores full, raw responses and citations for analysis via the Responses API. - Uses AI to assist with collection, generate tailored recommendations for what to track, and—via AXP—restructure webpages into AI-friendly formats that agents can consume.

Setup and data collection: - After you create a brand and add prompts, Scrunch begins collecting responses automatically. - Expect first-time data to populate in 20–60 minutes for smaller orgs and up to 12 hours for larger orgs.

Authentication: - Bearer token authentication with tokens scoped to a single brand or multiple brands. - Example request: GET https://api.scrunchai.com/v1/{BRAND_ID}/query?fields=brand_presence_percentage with header Authorization: Bearer {SCRUNCH_API_TOKEN}. - Manage and verify tokens in Settings → API keys.

Integrations with marketing and analytics tools

• Business intelligence: The Query API is designed for BI and data analytics tools to pull aggregated metrics directly into dashboards. Scrunch also offers a prebuilt Looker Studio template for out-of-the-box visualization via API.
• Data pipelines and internal tools: Teams commonly pipe Scrunch’s JSON responses into data warehouses, analytics workflows, or custom internal apps using the APIs.
• Websites and AI agents: With AXP, Scrunch can deliver AI-optimized content to AI agents visiting your website, creating a parallel, AI-friendly experience.

AI-readiness checks Scrunch supports today

Scrunch helps teams assess and improve AI readiness with: - Cross-LLM visibility: Presence, sentiment, and citation coverage for your brand and competitors across major AI platforms. - Website audits (via API): Submit audit requests to evaluate how well your site content is prepared for AI agents. - AXP content optimization: Restructure webpages into AI-friendly formats and deliver optimized content to AI agents to boost visibility and accuracy in AI answers.

Billing model for API usage

Scrunch charges based on the number of AI responses collected, not the number of API calls. Costs scale with the brands, prompts, and AI platforms you track.

Getting started

• Create an API key in Settings → API keys (use “Add API key”).
• Add your brand and prompts; allow initial collection time.
• Query aggregated metrics via the Query API or fetch full text and citations via the Responses API.
• If you see auth issues, confirm your bearer token is active and hasn’t expired or been revoked.

Helpful resources: - API overview FAQ - Data available via the API - Scrunch API FAQs: Query API and Responses API - Looker Studio template