Right now, an AI agent is looking for a page on your website that doesn’t exist. So it’s citing your competitor instead.

Our latest launch, Content Generation, helps you find and fill those gaps with the click of a button.

Not with random text pointed at a keyword, but with highly targeted, data-backed, grounded-in-brand-truth content, all shaped by a model that understands how cited pages are built.

It comes down to what we learned building Site Optimization. To help brands optimize their existing content for AI shortlisting and selection, we had to understand what the pages AI is choosing today had in common.

The answer is less exciting than a hack, but far more useful: Cited pages go deeper. They have greater topical depth and breadth, more facts and data, and clearer, more readable structure.

So we designed Content Generation to let you:

• Auto-surface the prompts and topics no page on your site covers.
• Auto-generate content anchored on current citation data, scored and fine-tuned by Site Optimization.
• Keep content accurate and on-brand by connecting approved internal sources and brand voice guidelines through Knowledge Studio.
• Review and edit in Scrunch, then publish from your CMS.

The result is content worth citing, because it’s content worth reading.

Beat the pages AI already cites

Here's the whole workflow, from gap to live page:

Scrunch surfaces your content gaps based on the topics and prompts you’re tracking, then ranks them so the holes costing you the most visibility sit at the top of the list.

Pick one, or start from whatever topic or prompt you choose, and add any context Scrunch should know.

From there, Content Generation gets to work. What’s more, it tells you whether the page will perform before you publish it.

It starts by planning the page: title, URL, outline, and which prompts it answers.

Next, it analyzes current citation data, crafts content in your brand voice, scores it with Site Optimization, refines it based on our model’s data-driven recommendations and your Knowledge Studio documents, and keeps the version that scores best.

The goal isn’t just to crank out more content, it’s to create content that AI will actually choose.

After a few minutes, you get a finished draft for review, right alongside its scores (how likely AI is to find the page and cite it, the latter measured against the pages it cites now).

You also get a review checklist in reading order: claims that need a source, phrasing that's off your brand voice, and suggestions to strengthen the page further.

Want to make a change? Apply updates directly in the editing surface.

Or ask Scrunchie, our in-app AI assistant, to do it for you. Scrunchie’s edits come back as suggestions you accept or reject, so nothing moves without your say-so.

Publishing is always human-approved. Your team decides what goes on your site. Simply copy or download the draft as HTML or Markdown.

Once the page is live, mark it published in Scrunch and track how it performs.

Write from your brand truth, not AI’s best guess

Most AI writing works from a thin slice of your company: the 1% that happens to be publicly crawlable.

Content Generation writes from the other 99%, not around it. You're not conjuring content out of thin air, you're taking your brand truth and turning it into a page AI can read.

Every draft states facts only from your approved Knowledge Studio documents, your brand description, and any notes you add when you start. Every claim is checked against these sources.

Before it writes a word, it researches your website: what you've already covered, your tone and terminology. When it hits a conflict or a gap, it surfaces it and asks you to resolve it, rather than guessing and hoping you won't notice.

You review and edit every draft in Scrunch, and every draft keeps its provenance, so you can trace where every claim came from.

Humans hold the pen the whole way.

Fill the gaps that matter

Content Generation isn’t about trying to brute-force AI visibility through volume.

It’s about fixing a specific hole in your AI search presence: the page an AI agent goes looking for and can’t find on your site.

Whether you’re an AEO lead defending share of voice in AI answers, a content or SEO team refreshing the content library, or an enterprise that needs governed content creation with review, evidence, and compliance paths, we’ve got you covered.

No generic advice, no runaway automation, and no cumbersome systems. Just a practical workflow you control from draft to published page.

Content Generation is available to all customers for a limited number of pages, with additional capacity available as an upgrade.

Don’t just create more content. Create content worth citing.

Give AI the content it's looking for with Scrunch

Find and fill content gaps with a click. Start a 7-day free trial or get in touch to see how Scrunch can help you craft targeted, on-brand content to improve AI visibility.