TLDR:
- Site Diagnostics gives you a prioritized, page-by-page action plan for fixing your website to boost AI retrievability and citability.
- Get tailored, impact-ranked fixes from an always-on predictive model trained on a massive data corpus of real AI answers and public web content, not a generic checklist.
- Act on recommendations your way: Cut a ticket, push updates to your CMS, or automate fixes at the edge.
- Site Diagnostics is rolling out to customers in waves, beginning today. It's available to all customers for a limited number of pages, with additional capacity available as an upgrade.
AI monitoring tools give you a scoreboard, not a game plan.
You can see when and where you're losing. What you can't see is why: whether the problem is technical or editorial, which pages are dragging you down, what to fix first.
We’re solving that with our latest launch: Site Diagnostics.
It's not another dashboard to interpret, and it’s not another content cannon that floods your site with AI-written filler.
It's something no other technology on the market offers: a prioritized, page-by-page action plan for winning AI search.
All tailored to your website, all powered by an always-on predictive model trained on a massive data corpus of real AI answers and public web content.
No dashboard to reverse-engineer. No infrastructure lift.
Just an impact-ranked roadmap for your web properties and the tools to take action:
- See a domain- and page-level breakdown of how your site performs in AI search.
- Get prioritized recommendations for improving your site's retrievability and citability.
- Take action with a ticket, a CMS update, or edge delivery.
Brands don’t just need visibility into AI search performance. They need a step-by-step plan for how to proceed.
Site Diagnostics builds the playbook and hands you the tools to run it.
See every page on your site the way AI does, then fix it
Every page on your website is an opportunity to show up better in AI answers: more frequently, more precisely, and in a more positive light.
Site Diagnostics helps you capture that opportunity at scale.
First it analyzes how AI agents access and navigate your web properties. You can see your scores for retrievability (i.e., how easily can AI retrieve your content?) and citability (i.e., how likely is AI to cite you?) at both the domain and page level, along with your agent traffic and citation performance.
Next it breaks down your AI crawl readiness. Is your site JavaScript-heavy? Is your content server-rendered? Does your robots.txt let in the agents that matter? Site Diagnostics flags it all.
From there, Site Diagnostics digs into what’s working and what’s not.
All results are mapped by website category, so you get a clear view of how different page types (e.g., your product pages, your blog posts, your support docs, etc.) measure up and the opportunities across each.
The end result is a prioritized list of the issues you need to address, ranked by impact, mapped to specific URLs, and summarized in detail.
You can dive into any page on your site at any time to see where things stand, review recommendations, and kick off the content optimization process.
All fixes fall into one of three buckets:
| 1. Technical normalization (applied with content delivery integration) | 2. Content restructuring | 3. Content enrichment |
|---|---|---|
| This is all about cleaning up pages for AI parsing (e.g., adding structured data, improving heading hierarchy). Content is not restructured, and no new content is generated. It runs on autopilot and is auto-approved. | This is all about restructuring existing content for AI clarity (e.g., turning a pricing table into an FAQ block, breaking up wall-of-text paragraphs). Content is unchanged, but its structure changes. It can be approved and deployed or set to auto-approval. | This is all about adding new content pulled from existing pages and your internal sources of truth (e.g., adding FAQs to a page from a support doc or internal wiki, inserting factual evidence or expert quotes). This is handled through an approve-and-deploy workflow. |
These aren't cookie-cutter recommendations.
Most tools hand every customer the same generic checklist. Site Diagnostics doesn't, because it weighs three unique inputs when providing recommendations:
- Your AI search performance: which prompts you show up for, where you're cited, where you're skipped, and how that shifts over time.
- Your competitors' performance: where competitors are winning the answers you want, so recommendations target the gaps that actually move your position.
- Scrunch's data science research: patterns from across our data corpus on what makes a page retrievable and citable in the first place.
The model weighs all three to predict which fixes will move the needle for your pages, then prioritizes them by impact.
So the plan you get isn't a best-practices handout. It's specific to your site, your category, and the AI answers you're trying to win.
Go from game plan to action
A plan you can't act on is just a wish list, so Site Diagnostics makes it easy to take action in whatever way your team works:
- Off-platform: Copy recommendations as Markdown, cut a Linear ticket, or download a PDF report to make changes by hand or route to a teammate or coding agent.
- CMS integration (coming soon): Sync approved changes with your CMS.
- Content delivery: Deliver changes to AI agents at the edge without changing your human-facing website.
Scrunch lets you drill down into recommendations in an interactive editing surface.
We spell out every recommendation chunk by chunk, so you know exactly what’s changing. You can approve them in bulk or review them one by one.
When you're happy, you can ship the changes and deliver them directly to AI agents. Our content delivery capability lets you serve newly optimized content live at the edge without changing the human site experience in any way.
Want to go full self-driving mode?
Scrunch not only turns your website into pre-rendered, JavaScript-free HTML and applies site-wide normalization fixes, it also gives you the ability to continuously update site content based on Site Diagnostics’ restructuring and enrichment recommendations week over week.
Simply update your settings to auto-approve and we’ll handle the rest on autopilot. You can sit back and watch your AI search performance climb, page by page.
Don’t just see the problem, solve it
Knowing you're invisible to AI isn't the hard part. Knowing what to do about it is.
That's the gap Site Diagnostics closes.
No more staring at a dashboard trying to figure out why AI agents skip your pages.
No more guessing whether the problem is code or creative.
No more wondering where to start.
You get a prioritized, page-by-page plan and the freedom to act on it however your team works.
The upshot?
You don’t just see what’s holding you back. You know exactly how to fix it.
Site Diagnostics is rolling out to customers in waves, beginning today. It's available to all customers for a limited number of pages, with additional capacity available as an upgrade.
Ditch the guesswork. Own how AI sees your brand.
See and solve site issues with Scrunch
Start fixing what’s holding you back in AI search. Start a 7-day free trial or get in touch to see how Scrunch can help you analyze and optimize your website.
