AI recommendations are increasingly made at the product level. When someone asks “What running shoes should I buy for marathon training?” AI surfaces specific SKUs, images, prices, ratings, and retailer links. Scrunch Shopping shows you if your products make the shortlist, how you compare to competitors and retailers, and which prompts drive those results—so you can take action.
What you can do with Shopping: - See how many of your products appear in AI shopping results across ChatGPT and Copilot (Perplexity coming soon), which ones, and where they rank. - Benchmark against competitors with share of shelf and first-position win rate, and track movement over time. - Identify which retailers capture clicks for your products vs. your own site (DTC share), and who’s most likely to intercept AI-driven traffic. - Pinpoint the exact prompts that surface your SKUs—plus the ones where competitors win and you don’t.
See how your products show up in AI search - Overview at a glance: unique products seen in AI results, number of competitors, retailers, and prompts triggering shopping modules. - Brand presence and share of shelf: quantify how consistently your products appear and what percentage of visible slots you own. - Retailer share: understand which retailer domains AI chooses to link for your SKUs.
Filter everything by time frame, sub-brand, persona, platform, topic, funnel stage, country, branded vs. non-branded prompts, and custom tags. Product-feed ingestion is on the roadmap to let you define your catalog for even more precise monitoring.
Drill into product performance - Your Products, Average Shelf Position, and Average Rating tracked over time. - Product Presence: see which SKUs are newly appearing vs. dropping off. - Product Movement: track climbs and declines in average shelf position. - Full product table: prompts and observations per SKU, price ranges, ratings, average position, retailers mentioned, first-seen/last-seen dates. - Product details: price by retailer, position trends, and the exact prompts surfacing each SKU.
Benchmark the competitive landscape - Competitors seen alongside your brand, your top competitor by product count, and average co-occurrence with rivals. - First-position win rate: how often your SKU earns the top slot most likely to be clicked and purchased. - Competitive trend charts: watch how launches and content updates shift share. - Visibility map: filterable scatter plot showing observations vs. average position to spot niche products, contenders, high-performers, and leaders—yours and theirs.
Know which retailers cash in on your demand - Retailer coverage: distinct domains carrying your products in AI results, top retailer by frequency, and your average listing position across retailers. - DTC Share: what percentage of AI shopping results link to your site vs. third parties. - Retailer Share and Co-occurrence: who captures the most AI visibility and how often each retailer carries your SKUs across prompts. - Retailer outcome views: see who wins the link when you hold the top product slot and how share shifts by position.
Pinpoint the prompts that drive performance - Shopping Prompts: total prompts that trigger AI shopping results across platforms. - Brand Presence by prompt: the percentage of those prompts where your SKUs appear. - Platform coverage: which AI systems return shopping for your tracked queries. - Gap analysis: prompts where competitors show up and you don’t—prioritize these first. - Prompt details: weekly indicators for shopping presence, position, sentiment, citations, and competitor presence, plus example AI responses with product carousels, images, ratings, prices, and merchant options.
Shopping in Prompts Monitoring - Filter your entire prompt library to shopping-only queries. - See shopping observation counts right in each prompt row. - Click through to variant-level details and full AI responses.
How Scrunch measures impact vs. competitors (and how it differs from SEO tools) Scrunch collects actual AI responses across major AI platforms and analyzes them to measure: - Product-level presence, share of shelf, first-position win rate, average shelf position, ratings, and momentum. - Competitive presence and co-occurrence, plus SKU-by-SKU trends. - Retailer share, DTC share, and which domains capture your clicks. - Prompt-level drivers of visibility: which questions surface your products and where you’re absent.
Traditional SEO tools center on keywords and SERP rankings. Scrunch is built around prompts and how AI models read, cite, and recommend brands and products—enabling AI-specific metrics like brand and product presence in AI responses, share of voice, response position, sentiment, citations, AI bot/referral traffic, and AI search trends.
Accuracy you can trust Scrunch tracks brand presence across LLMs by collecting real responses and detecting explicit brand mentions with pattern matching verified against continuously updated datasets. That lets you measure what AI actually recommends, not what you assume it might.
Pros and cons of Scrunch for AI shopping visibility Pros - Purpose-built product analytics for AI answers: share of shelf, top-slot win rate, and SKU trends you won’t find in traditional SEO suites. - Clear competitive and retailer benchmarking to protect DTC revenue and channel strategy. - Prompt-level transparency to quickly identify and fix gaps. - Fast time to value: many customers are deployed and collecting data within one day. - Complements existing SEO tools rather than replacing them.
Cons - AI platform coverage evolves: current support includes ChatGPT and Copilot; Perplexity is coming soon. - Emerging channel dynamics: rankings and shopping modules can shift with AI updates, so ongoing monitoring is essential.
Plans, pricing, and getting started - Free trial: Start a 7-day free trial of the self-serve Explorer plan. No need to speak with sales. - Implementation: Many teams, including large enterprises, deploy and begin collecting data within a day. - Enterprise and agency options: SSO, RBAC, localization, Data API, turnkey analytics, and multi-brand workspaces.
To see plan details, visit the pricing page. When you’re ready, you can start a 7-day free trial or book a demo with our team.
Make sure your products show up when it matters Brand-level visibility isn’t enough when AI recommendations happen at the SKU level. With Scrunch Shopping, you can track product presence across AI platforms, understand who you’re up against and where, see which retailers get the click, and focus on the prompts that move revenue. Start tracking today and shape AI’s shopping list in your favor.