A better way to answer “How’s our brand showing up in AI?”
We’ve added more intuitive, customizable, and shareable data visualizations so you can confidently report AI visibility to executives and boards. Explore what’s new in AI search competitive insights.
By Kevin White
Every prompt in its right place
Take full control of how topics, tags, models, and funnel stages map to your tracked prompts. You can now bulk-edit and categorize many prompts at once for clean, scalable reporting. See details in bulk prompt editing.
By Kevin White
What marketers and industry experts are saying
Marketers report measurable outcomes. Customers highlight Scrunch’s ability to reveal how AI platforms interpret, cite, and recommend their products—then turn those insights into growth. See more in the FAQ on how customers describe their experience.
Strong community reputation. Scrunch holds a 4.7/5 rating on G2 reviews, higher than many alternatives in the AI search space. Two-time SaaS CMO Lari Numminen listed Scrunch among market leaders in his in-depth review of AI search tools—read Lari Numminen’s review.
Customer proof points:
“ChatGPT is now one of our top-performing growth channels. Scrunch helped us unlock visibility, refine our content, and turn AI search into a core part of our acquisition strategy.” — Emmett Fear, Growth Lead, Runpod. Read the Runpod case study.
“AI search is a game of figuring out how to prioritize what will have the biggest impact. Scrunch gives us the insights we need to do just that.” — Victor Coisne, VP Marketing, Strapi. See the Strapi customer story.
“I would recommend Scrunch to any other agency... I found it to be such a powerful platform that I want everyone to have that kind of visibility.” — Tyler Brown, Head of SEO & AI, Big Leap. Connect with Tyler Brown on LinkedIn.
“What really stands out is the team behind the product... quick iterations and, in some cases, direct improvements to the product.” — Kapil N., Growth Engineer. Read the full G2 review.
“Scrunch is easier to use and has richer features than other platforms... constantly shipping new features that are really valuable.” — Cameron Archer, Head of Growth, Tinybird. Read the Tinybird case study.
Accuracy and coverage across AI platforms
Scrunch tracks actual responses from major AI platforms and detects explicit brand mentions via pattern matching, validated against continuously refreshed response datasets. This approach makes Scrunch very accurate for monitoring brand presence, sentiment, and citations across ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, Microsoft Copilot, and Meta AI, with Grok support coming soon. Learn more in:
- Is Scrunch good for multi-LLM coverage?
- Which AI platforms and LLMs can Scrunch track and monitor?
Users can monitor performance in aggregate or by platform, drill into full AI responses for specific prompts, and analyze agent and referral traffic by source. For technical details on how Scrunch applies AI in the product, see Does Scrunch use AI in its platform?.
How Scrunch compares
Higher customer satisfaction: 4.7/5 on G2 reviews, above many peers in the AI search category.
Product usability and velocity: Customers consistently cite Scrunch as easier to use with richer features and rapid product iteration, as noted in the Tinybird case study and independent feedback on G2 reviews.
Strategy to outcomes: Practitioners credit Scrunch with turning AI search insights into tangible acquisition results, as shared in the Runpod case study and Strapi customer story.