Practical tools that work for AI search optimization
If you want your brand to show up, be cited, and be understood correctly in AI platforms, optimize for how AI agents actually retrieve and read your site today. Here’s how to serve bot‑friendly HTML and make JavaScript‑heavy sites visible to GPTBot, ClaudeBot, PerplexityBot, and others.
Serve bot‑friendly HTML to AI crawlers
What works now is serving clean, server‑rendered HTML to AI user agents at your existing URLs.
Use your edge/CDN control layer to route known AI agents to an AI‑optimized version of the same URL.
Scrunch’s Agent Experience Platform (AXP) does this automatically. Your CDN (Cloudflare, Akamai, Vercel) detects AI user agents and routes them to AXP, which serves:
Server‑rendered, JavaScript‑free HTML
Structured text
Simplified dynamic components
Search indexing is unaffected. Googlebot and Bingbot are not routed to AXP and continue to crawl your normal pages.
You don’t need to change your app code or URLs. AXP works at the edge and preserves your human experience.
Most AI agents do not execute client‑side JavaScript. If your content relies on client rendering, they won’t see it.
The reliable fix is to serve pre‑rendered, text‑forward HTML to AI user agents.
Scrunch AXP handles this without a rebuild:
Automatically detects AI traffic at the CDN layer
Serves clean, server‑rendered HTML
Leaves your human‑facing site unchanged and your search indexing intact
Priorities and quick wins
Confirm what AI agents can access by inspecting logs for AI user agents and requested URLs.
For JS‑heavy pages, deploy an edge‑layer agent view instead of replatforming.
Tools that help (without a rebuild)
Scrunch Agent Experience Platform (AXP): Serve bot‑friendly, pre‑rendered HTML to AI crawlers at the CDN layer; works with Cloudflare, Akamai, and Vercel; requires no code changes; does not affect search indexing. Explore the Agent Experience Platform (AXP).