List of posts authored by Robert MacCloy
OpenAI’s new ChatGPT Apps SDK lets developers build interactive apps directly inside ChatGPT. Here’s how it works and what it means for brands.
Reaction to Instant Checkout in ChatGPT: quick thoughts on what’s actually in the launch and what it means for ecommerce operators.
Learn more about Scrunch AI’s July 2025 updates: Expanded platform coverage with Google AI Mode, Gemini, ChatGPT Shopping enhancements; on-demand prompt refresh, daily updates, bulk tagging/editing, c...
Scrunch AI now supports Google AI Mode, Google Gemini, and enhanced tracking for ChatGPT Shopping, giving you deeper visibility and more granular insights into how your brand is represented.
AI browsers are booming and publishers are pushing back. But here’s the real question: Do people want to browse the web any more? Scrunch CTO Robert MacCloy argues the real disruption is changing cons...
Learn more about Scrunch AI’s June 2025 updates: AI Bot Traffic Monitoring, expanded geo support, redesigned Prompt UI, domain-level analytics, improved exports, bulk archiving, new filters, and more.
Learn more about Scrunch AI’s May 2025 product updates: self-serve tools for prompt generation, expanded geolocation support, and enhancements to sources with better drill-downs, exports, and filterin...
Two of the biggest events in tech, Google I/O 2025 and Microsoft Build 2025 are underway this week. If you’re curious about where AI Search, online discovery, and agentic AI are headed, check out our ...
Learn more about Scrunch AI’s April 2025 product updates: new prompt totals and flexible model-level control, expanded coverage for Google AI Overviews and Claude, domain updates, and new Enterprise D...
Learn more about Scrunch AI’s March 2025 product updates: new Google Analytics integration and AI Traffic tab, custom tags for prompts, dashboard-level filtering and time-series tracking, and expanded...
Claude bucks the trend for recent AI search or "search assistant" features: it makes it clear when it is searching the web, it exposes the search terms being used, and it exposes the underlying search...
ChatGPT's search capabilities are evolving rapidly, with OpenAI shifting away from Bing to in-house search indexing. These changes impact search visibility, SEO strategies, and how AI-powered search r...
OpenAI released Deep Research, an agent that can perform multi-step research for users. Here's some things to know for web and content teams.
ChatGPT launched their Operator web browser agent today. This is a launch I've been anticipating for a while, so I was excited to try it out. Here are a couple things to know about Operator so far, w...
