How does Scrunch track AI search visits to my website?

Scrunch measures AI-driven activity in two complementary ways so you can see both sides of the AI funnel:

• Agent Traffic shows which AI bots crawl your site in real time, what they fetch, and how often.
• AI Referrals shows human visitors who arrive from AI platforms and what those visits are worth.

This split makes it easy to distinguish between AI crawler activity and AI-driven referral traffic.

What each feature captures

• Agent Traffic
• Real-time AI bot visits by model and platform
• Request types classified as training, indexing, or live retrieval
• Top AI agents, top pages, and human vs. AI traffic comparisons

• Requires a CDN or hosting integration (Akamai, AWS CloudFront, Cloudflare, Fastly, Vercel, WordPress). If your CMS limits raw logs (e.g., Shopify, Webflow), you can integrate via Cloudflare proxy.

• AI Referrals

• AI-referred sessions and views
• Which AI platforms send traffic and top landing pages
• Conversion rate and purchase revenue from AI traffic (if configured in GA4)
• Connects to your Google Analytics 4 (GA4) property
• Note: AI Referrals captures direct clicks from AI platforms. Much of AI’s impact is indirect—people often discover you in AI and then search your brand or visit directly.

How detection compares to GA4 and server logs

• Versus GA4: GA4 focuses on human sessions and won’t surface most bot activity. Scrunch’s Agent Traffic reads bot requests directly from your edge/CDN or host, giving you visibility GA4 doesn’t provide.
• Versus raw server logs: Logs are noisy and hard to attribute. Scrunch normalizes user agents, fingerprints requests, and classifies purpose (training/indexing/retrieval), so you see clear trends by AI platform and model instead of raw lines of data.

Together, Agent Traffic plus AI Referrals link upstream AI visibility to downstream traffic and conversions—something neither GA4 nor server logs can do on their own.

Supported AI platforms and models

Scrunch currently tracks eight major AI platforms: ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, Meta AI, and Microsoft Copilot. Support for Grok is coming soon.

Measuring AI’s impact on brand visibility

Scrunch brings AI visibility and performance into one place: - See where and how AI platforms surface your brand (Monitoring & Insights). - Understand how often and why AI bots crawl your content (Agent Traffic). - Attribute human visits, conversions, and revenue back to AI sources (AI Referrals via GA4). - Slice results by audience using customer personas to focus on the segments that matter.

This end-to-end view helps you connect AI presence to real business outcomes and prioritize the content, pages, and platforms that move the needle.

Example: tracking AI search visits end to end

• Monitor AI bot activity with Agent Traffic
• View traffic over time, by model, and by request type

• Compare human vs. AI volume, see top agents and top pages, and review recent requests

• Attribute human visits with AI Referrals

• Select your GA4 property and date range
• Track AI-referred sessions, views, conversion rate, and purchase revenue
• Identify AI sources and top landing pages

Setup

• If using Agent Traffic

• Connect your CDN or host. Scrunch offers native integrations with Akamai, AWS CloudFront, Cloudflare, Fastly, Vercel, and WordPress. You can connect your provider or use a Cloudflare proxy if your CMS doesn’t expose raw logs.

• If using AI Referrals

• Sign into Scrunch in the same browser where you’re signed into the Google account that has GA4 access. Then select your GA4 property in the AI Referrals tab. If you don’t see the right property, verify your Google account, refresh, or try an incognito window. Learn more about connecting GA4 to Scrunch.

Related FAQs

• What methods does Scrunch use to collect data from AI platforms?
• How do I create and use customer personas in Scrunch?
• Which AI platforms and LLMs can Scrunch track and monitor?