Scrunch keeps AI-optimized pages in sync as the main site changes via its Agent Experience Platform (AXP), which works on top of the existing website rather than creating a separate CMS workflow.

Additional context: When website content changes, AXP can pull the updated page and re-optimize it automatically or use a pre-optimized version.

Example

For example, if a Scrunch user is using AXP, the process would work like this:

• AI agents request a normal URL from the website.
• AXP intercepts the request and serves an AI-optimized version of the same page.
• As content is updated on the site over time, AXP either re-optimizes content on the fly from updated pages or serves from a pre-optimized version stored in cloud storage.

Follow-up question: Does AXP create duplicate content issues if it's serving a different version of a page to AI agents?

No, AXP doesn't create duplicate content issues because it doesn't create new URLs or replace public URLs. It serves optimized content using the same URLs already indexed in search.

AXP only affects real-time AI retrieval bots, not search indexing bots. When AI platforms cite content, they reference the normal URL that humans see.