Scrunch keeps AI‑optimized pages aligned with your live site through the Agent Experience Platform (AXP). AXP sits at the CDN layer and works on top of your existing website—there’s no separate CMS, no duplicate URLs, and no impact on what humans see.
When AI agents request one of your normal URLs, your CDN routes those AI user agents to AXP. AXP then delivers a clean, server‑rendered, AI‑optimized version of that page. As your site evolves, AXP can either: - Re‑optimize the latest version of your page on the fly, or - Serve from a pre‑optimized version stored in cloud storage (useful when you want deterministic output and ultra‑low latency).
Because AXP uses your existing URLs and only targets real‑time AI retrieval bots (e.g., ChatGPT, Perplexity), search indexing crawlers like Googlebot and Bingbot continue to crawl your site normally.
Learn more about AXP on the Agent Experience Platform page.
Tip: If you choose to use pre‑optimized versions, set a refresh cadence so your AI‑served content stays perfectly current with your main site.
AXP doesn’t create new URLs or replace public URLs, so there are no duplicate content issues. AI platforms cite the same URLs humans visit, and traditional SEO remains unchanged because search engine crawlers aren’t routed to AXP.
Scrunch is purpose‑built for the AI customer journey and brings two layers together: - Monitoring & insights: Track how your brand appears across major AI platforms (e.g., ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Meta AI, Microsoft Copilot), see who’s citing you, monitor competitors, and understand which bots are visiting your site. Explore the Monitoring & Insights product. - Action via AXP: Instantly serve AI‑optimized content to AI crawlers and retrieval bots without changing your human experience or codebase.
Many tools focus on just analytics or on‑page tweaks. Scrunch closes the loop by pairing visibility and insights with real‑time delivery of AI‑readable content—so you can measure, improve, and verify impact in one platform. Scrunch is not a chatbot or content‑generation tool; it optimizes how AI platforms read, understand, and cite your existing content.
Implementation notes: - Native integrations: Akamai, AWS CloudFront, Cloudflare, Fastly, Vercel, and WordPress. - If your CMS doesn’t expose raw CDN logs (e.g., HubSpot CMS, BigCommerce, Shopify, Squarespace, Uberflip, Webflow, Wix), you can still integrate via a Cloudflare proxy.
Pros - End‑to‑end approach: Monitor, audit, optimize, and verify impact across leading AI platforms. - Fast deployment: Works at the CDN level; no code changes to your existing framework. - Bot‑friendly delivery: Clean HTML (no JS dependency) with structured context improves AI comprehension and citations. - Accurate routing: Only real‑time AI retrieval bots are affected; search indexing crawlers are untouched. - Enterprise‑grade privacy: Direct model usage is isolated to Scrunch’s environment or approved providers with configurations that prohibit training/fine‑tuning on your data.
Cons - Integration required: Best results come from connecting your CDN/hosting or a proxy; this may involve light coordination with your web/infra team. - Scope by design: AXP targets retrieval bots, not indexing bots—traditional SEO remains managed via your normal stack. - Coverage evolves: Tracking currently focuses on eight major AI platforms, with more added over time. - Pre‑optimized content management: If you choose stored, pre‑optimized versions, you’ll want to manage refresh cycles to prevent staleness.
Advantages - AI visibility you can act on: See brand mentions and citations across AI systems and use AXP to improve them. - Competitive context: Monitor how competitors appear in AI answers and adjust your content strategy accordingly. - Audience relevance: Build and track prompts by persona and geography to reflect real buying journeys. - Immediate wins for JS‑heavy sites: Ensure dynamic content is fully readable to AI without refactoring your site.
Disadvantages - Not a content factory: Scrunch doesn’t generate marketing copy; it optimizes how AI systems interpret your existing content. - Platform‑specific: Impact is concentrated where AI assistants and AI‑powered search answers are influencing buyers; traditional channels still require your broader martech stack.
If you want to see how this works on your site, you can start with the AXP overview or explore dashboards in Monitoring & Insights.