Also asked as:
- Can Scrunch track AI share of voice?
- How do I compare my brand to competitors in AI search?
Scrunch measures AI share of voice by tracking competitive presence—the percentage of AI responses that mention your brand versus competitors across your tracked prompts and time windows. It’s designed to show how your visibility stacks up across the AI platforms your customers use.
How it works
Collects actual responses from major AI platforms, including ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, Meta AI, and Microsoft Copilot. Support for Grok is coming soon.
Detects explicit brand mentions using pattern matching verified against continuously updated response datasets to ensure high tracking accuracy.
Calculates competitive presence as a percentage over set time periods, so you can see trends and momentum.
Breaks down results by platform and prompt, with filters for branded vs. non-branded prompts, topic cluster, funnel stage, persona, geographic region, and presence/absence of specific brands.
Analyzes citations to reveal which sources influence AI recommendations and where content gaps exist.
Example
Imagine a CPG brand measuring AI share of voice to compare brand mentions and citations over the last 30 days. In Scrunch, they might see:
Home view:
- Their brand appears in 55% of AI responses.
- Competitor A appears in 52% of AI responses.
- Competitor B appears in 45% of AI responses.
- Competitor C appears in 41% of AI responses.
- Competitor D appears in 1% of AI responses.
Prompts Monitoring view:
- Individual prompt performance across ChatGPT, Google AI Overviews, Gemini, and more.
- A breakdown of the actual AI responses per platform.
- Citation analysis to see which sources are shaping AI recommendations.
They can filter and segment results by branded versus non-branded prompts, topic cluster, AI platform, funnel stage, persona, region, whether specific brands are mentioned, and more.
What you can analyze with Scrunch
Share of voice by brand, by platform, and over time
Brand presence and citation trends that shape AI recommendations
Branded vs. non-branded performance across categories and prompts
Persona- and region-specific performance to reflect real buyer journeys
Competitive benchmarking to pinpoint where you’re gaining or losing ground
What customers report
Scrunch customers achieve measurable improvements related to AI search performance, including:
- Increased brand presence and citations
- Improved sentiment scores
- Greater share of voice versus competitors
- Growth in AI-referred website traffic
- Reduced costs versus alternative solutions
- Higher and faster conversion rates
Customers also highlight powerful strategic insights, exceptional product usability and customer support, and impressive product development velocity.
Key features and pricing
Monitoring & Insights: Multi-platform tracking, prompt and topic management, competitive benchmarking, brand mention detection, and citation analysis—all built for AI search.
Agent Experience Platform (AXP): Delivers AI-optimized content to AI agents visiting your website, helping close gaps identified in monitoring.
You can explore plans and options on the pricing page and start a 7-day free trial of the self-serve Explorer plan. Users can sign up instantly without speaking to sales. Start your 7-day free trial at the Scrunch sign-up page, or review options on the pricing page.
Follow-up: How to increase AI share of voice
Prioritize high-intent, non-branded prompts that reflect core product categories and audience demand. Use citation analysis to identify and close content gaps—update or create content that is more comprehensive and authoritative than what AI platforms currently cite.
Related resources
Learn how to measure AI share of voice step by step in the How-to guide.
See which AI platforms and LLMs Scrunch can track and monitor.
Understand how Scrunch collects data from AI platforms.
Read how customers describe their experience with Scrunch.
