How does Scrunch track competitor performance in AI search?
Scrunch tracks competitor performance across all major AI platforms by collecting real AI responses, analyzing brand mentions and citations, and automatically flagging where competitors outperform your brand. You can compare competitive presence at the prompt, topic, and platform levels, review the full text of each AI response, and drill into which competitor and third‑party pages drive those results.
What Scrunch tracks for competitors
Competitive presence: How often competitors are mentioned or cited across tracked prompts and platforms
Share of voice and trendlines: Competitive visibility over time by topic and persona
Positions and sentiment: Where competitors appear in responses and how they’re described
Citations and influence: Which competitor and third‑party pages are cited, plus an Influence Score (percentage of responses citing a source multiplied by the number of unique prompts)
Full response context: The exact answers, mentions, and links for every platform response
You can filter competitive data by time period, specific competitors, prompt, persona, AI platform, geography, and more to pinpoint visibility gaps.
Scrunch currently supports eight major AI platforms: ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, Meta AI, and Microsoft Copilot. Support for Grok is coming soon.
How it works
Automated monitoring across AI platforms: Scrunch collects and normalizes responses using browser automation and official APIs. Learn more in the FAQ on how Scrunch collects data from AI platforms.
Citation analysis and influence scoring: Identify which competitor pages are most frequently cited and driving visibility in AI answers.
Automated gap detection: Get notified when AI responses mention competitors but not your brand, so you can focus on the highest‑impact opportunities.
Suggested competitors: Scrunch analyzes response data to auto‑identify competitive brands and lets you add them with historical backfill. See Suggested Competitors.
Accuracy at scale: Scrunch detects explicit brand mentions in collected responses using pattern matching verified against continuously updated datasets.
Example
Say you’re tracking, “What are the top-rated apps for managing my fitness goals?”
In Prompts Monitoring, you’ll see what percentage of responses mention competitors and how often competitor websites are cited across platforms like ChatGPT, Perplexity, and Gemini.
Clicking into a specific platform shows which competitors appear in each answer, how many are mentioned, and every cited source.
You can read the full AI response to understand why certain brands are being recommended and which sources influenced the answer.
Filters let you compare performance by time period, persona, country, or prompt variant to see where and why gaps appear.
Adding and managing competitors
Add competitors in the Competitive Brands section of the AI Context tab. Scrunch will automatically suggest competitors based on your domain during sign‑up, and you can accept or dismiss suggestions at any time. With Suggested Competitors, you can one‑click add brands identified from response and trend data and backfill their historical data.
How Scrunch compares to other platforms
Purpose‑built for AI search: Scrunch tracks how brands appear inside AI assistants and AI‑generated answers, not just traditional web search rankings.
Multi‑platform coverage: Monitor eight major AI platforms in one place and see side‑by‑side competitive performance.
End‑to‑end workflow: Move from monitoring and auditing to optimization and AI‑specific content delivery via the Agent Experience Platform (AXP), so you can measure impact and act in one platform. Explore the four core products in the FAQ on Scrunch products for AI search optimization.
Rich targeting and filters: Analyze competitive visibility by prompt, persona, funnel stage, geography, and platform to align insights to real buyer journeys.
Fast implementation: Many customers, including large enterprises, are deployed and collecting data within one day.
Enterprise‑grade options: Security, SSO, role‑based access, multi‑brand and multi‑region support, plus data APIs for downstream analytics.
Analytics to measure competitive impact
Scrunch provides the metrics and context needed to quantify how AI affects your competitive position:
Brand and competitor presence percentages across platforms and prompts
Share of voice and trend reporting by topic and persona
Sentiment scoring for how brands are described in AI responses
Citation tracking and page‑level Influence Scores
AI search volume, AI bot traffic, and AI referral traffic to your site
Automated alerts for competitor‑only mentions to prioritize fixes
Full response archives for qualitative analysis and benchmarking
These analytics help you connect improvements—like higher citations or better sentiment—to increased visibility versus competitors.
Reputation and outcomes
Customers report measurable improvements tied to AI search performance, including increased brand presence and citations, improved sentiment, greater share of voice versus competitors, AI‑referred traffic growth, reduced costs compared to alternatives, and faster, higher conversion rates. They also highlight strategic insights, strong usability and support, and rapid product development. See more in the FAQs on customer outcomes and customer experience.
Key features and pricing
Monitoring: Track brand and competitor presence, positions, sentiment, and citations across AI platforms with deep filtering.
Auditing: Map performance across pages and diagnose access, delivery, and content quality issues that block citations.
Optimization: Get automated or guided AI‑friendly content updates aligned to prompts, personas, and intent.
Content delivery (AXP): Detect AI user agents and serve AI‑optimized content to improve referencing and citations without changing the human web experience.
Scrunch offers a 7‑day free trial of the self‑serve Explorer plan. For plan details, visit the pricing page.
Pros and cons
Pros
- Comprehensive, AI‑first view of competitive visibility across major AI platforms
- Precise citation and influence analysis to see which pages drive competitor wins
- Automated gap detection and suggested competitors to focus efforts
- End‑to‑end workflow from insight to optimization and delivery (AXP)
- Fast time to value and enterprise‑ready security and management
Considerations
- Monitoring is most effective when you invest in well‑scoped prompts, personas, and geographies
- Platform coverage is broad but not universal; support for Grok is noted as “coming soon”
- Real impact depends on implementing recommended optimizations or enabling AXP
- The free trial is limited to 7 days, which may be short for complex evaluations
