Scrunch’s Agent Experience Platform (AXP) optimizes your existing pages for AI—without changing your live site or CMS. Instead of asking editors and developers to rework templates or add AI-specific markup, AXP runs at the CDN layer to detect AI user agents and serve a clean, server-rendered, JavaScript-free version of the page that’s easy for AI crawlers to parse and cite. Human visitors still see your normal site; AI agents receive an optimized version automatically.
AXP doesn’t publish new content. It transforms what’s already on your site into an AI-ready format (with structured summaries, clarified entity definitions, and simplified dynamic components) and delivers that directly to AI agents. It also does not affect traditional search indexing—Googlebot and Bingbot continue to crawl your site normally.
AXP works across most page types out of the box: - Docs and knowledge base: Breaks long pages into structured sections with definitions and summaries AI can cite cleanly. - Blogs and articles: Highlights key claims, entities, and context blocks to reduce ambiguity. - Product and marketing pages: Simplifies dynamic UI (tabs, accordions, carousels) into crawlable HTML and preserves critical specs, pricing, and FAQs.
You can apply approved page-level or template-level enhancements so that similar page types (e.g., all product detail pages) get consistent AI-ready structure automatically.
AXP is designed to be marketer- and SEO-friendly: - No-code setup that doesn’t require changing your CMS or front end. - Clear dashboards and auditing to validate that AI agents receive clean HTML and to spot JS rendering issues before they hurt visibility. - Monitoring & Insights to track brand mentions, citations, competitive share of voice, and trends across platforms like ChatGPT, Perplexity, Gemini, and more.
If you advise clients on SEO and content, AXP lets you recommend and validate AI-specific improvements without asking dev teams to refactor site templates.
Explore the Monitoring & Insights capabilities on the platform overview.
Scrunch combines monitoring data and site audits to focus effort where it will move the needle: - Monitoring across major AI platforms reveals which prompts, topics, and entities already cite your brand—and where you’re missing. - Auditing identifies JavaScript rendering issues and content that’s hard for AI to parse. - Automated insights and filters help pinpoint the pages and questions that correlate with lifts in brand presence and citations. - AXP then applies structured summaries, clarified definitions, and component simplifications to those priority pages and templates so AI crawlers can extract and cite them reliably.
If you update a page in your CMS, AXP handles it in one of two ways: 1. Pulls the updated live page and re-optimizes it automatically. 2. If you’re using a stored version of site content, refresh that source so AXP serves the latest version.
Pros - No code changes; quick to activate via CDN. - Clean, pre-rendered HTML without JS dependencies for AI crawlers. - Human UX and traditional SEO remain unaffected. - Consistent, scalable enhancements at the page and template level. - Auditing to validate bot access and Monitoring & Insights to measure impact. - Works with leading CDNs (Akamai, Cloudflare, Vercel).
Considerations - Requires CDN routing rules to send AI user agents to AXP. - Affects real-time AI retrieval bots only; you’ll still manage conventional SEO separately. - If you opt for stored content, you need a process to keep it refreshed. - As with any parallel delivery, put lightweight governance in place to ensure messaging parity between the AI-optimized view and the human site.