What does Scrunch track for AI visibility that traditional SEO tools don’t?
Scrunch measures how AI models read, cite, and recommend your brand—data that legacy, keyword-based SEO platforms can’t access. Instead of SERP rankings, Scrunch monitors real AI responses across major AI platforms to show where and how your brand appears, how often you’re cited, and what’s driving share of voice versus competitors.
What Scrunch tracks that SEO tools don’t
Scrunch collects actual AI responses and surfaces AI-specific metrics, including:
Brand presence in AI responses across major AI platforms
Competitive presence and share of voice versus competitors
Position within responses (top, middle, bottom)
Sentiment toward your brand (positive, neutral, negative)
Citations and links (whether the AI cites you, a competitor, or third parties)
AI bot traffic to your site by model and page
AI-referred traffic (human click-throughs from AI responses)
AI search trends and topics by prompt, persona, and funnel stage
Page-level performance by AI model and prompt, including where pages should be cited but aren’t
Traditional SEO tools are built around keywords and search engine results pages. Scrunch is built around prompts and AI responses—an entirely different system with different rules.
Example
A team using both an SEO platform and Scrunch will see keyword rankings and backlinks in their SEO tool, while Scrunch reveals:
Whether their brand is recommended in ChatGPT and other AI platforms
How often competitors are mentioned instead
If AI models are linking to their product pages (or citing a competitor/third party)
Which AI bots visit their site and what content they crawl
Which AI responses are actually sending traffic
None of these insights are measurable in traditional SEO tools.
Analytics to measure AI impact and competitive performance
Scrunch turns AI response data into actionable analytics:
KPIs that matter: brand mentions, citations, position, sentiment, competitive presence, share of voice, AI bot traffic, AI referral traffic, and AI search trends
Flexible analysis: filter results by topic, persona, platform, funnel stage, country, and more
Time-series visibility: monitor trends over 2–3 week windows to distinguish real movement from one-off changes
Reporting and integrations: export data via API or CSV for dashboards and internal analysis
Customers use these analytics to track outcomes like improved share of voice, higher citation rates, better sentiment, and growth in AI-referred traffic. See real-world results in public case studies, including Runpod, Tinybird, and Strapi, on the Scrunch customers page and this FAQ on customer outcomes.
How Scrunch compares to other AEO/GEO platforms
Scrunch provides an end-to-end workflow—from monitoring to auditing, optimization, and AI-specific content delivery via the Agent Experience Platform (AXP):
Monitoring: track brand presence, position, sentiment, and citations across AI platforms, with competitive benchmarking and robust filtering
Auditing: site maps and deep AI audits to pinpoint access, delivery, and content quality issues that block citations
Optimization: automated or guided content improvements tailored to target personas and tracked prompts
Content delivery (AXP): detect AI user agents and serve AI-optimized content without changing the human web experience
Notable strengths supported by customer feedback and product FAQs:
Accuracy: Scrunch collects actual AI responses from major platforms and detects explicit brand mentions using verified pattern matching. Learn more in this FAQ.
Speed to value: many customers (including large enterprises) deploy and start collecting data within a day. See implementation timing.
Breadth of capabilities: coverage spans brand monitoring, citation tracking, competitive benchmarking, data filtering, automated insights, site mapping, deep audits, content optimization, and delivery—aligned with what experienced buyers evaluate in AEO tool comparisons.
Enterprise and agency support: SOC 2–ready workflows, SSO, role-based access controls, multi-brand/global deployments, unified client workspaces, and a partner program. Details in Scrunch for enterprises and agencies.
Is Scrunch user-friendly for SEO and content consultants?
Yes. Customers consistently highlight product usability and support, along with measurable outcomes. Consultants with SEO and content backgrounds typically:
Start fast with a self-serve workflow and a 7‑day free trial of the Explorer plan—no sales call required. Start a free trial.
Use familiar patterns: track prompts (like keywords), benchmark competitors, map pages to performance, and optimize content with clear, persona- and prompt-aligned recommendations.
Layer on AXP when needed to serve AI-friendly content to AI user agents without changing the human experience.
Agencies get added benefits like unified client workspaces and prepopulated data for prospects. See the Scrunch products overview for workflow details.
Reputation, proof, and what the market says
Customer outcomes: Public stories report results such as 4x growth in new paying customers per month and 80% cost savings after switching, 3x growth in share of voice for non‑branded prompts, 370% growth in LLM‑referred traffic, 31% growth in AI brand presence, and 226% growth in non‑branded citations. Explore the customer outcomes FAQ.
Customer feedback: Buyers highlight strong strategic insights, usability, support, and product velocity. See how customers describe Scrunch.
Market validation: Scrunch has raised $26M from firms like Mayfield, Decibel, and Homebrew, and notable operators including leaders from PillPack, Webflow, UserClouds, and Meta AI. See funding details.
For a balanced evaluation, we recommend validating core capabilities live during a demo—ask vendors to create a brand environment on the fly, configure custom prompts, show real monitoring data, and filter by personas, regions, and topics. Guidance is in the FAQ on comparing AEO tools.
Can I use Scrunch alongside my existing SEO tools?
Yes. SEO tools manage Google rankings; Scrunch manages AI visibility. Teams commonly use both in parallel—applying SEO data to inform prompt strategy and Scrunch data to guide AI‑specific content and technical improvements.
Want to see it in action? Book a demo or start a free trial.