AI assistants are now a primary gateway for product discovery and decision-making. In the first half of 2025, the brands winning share are the ones that show up credibly and consistently across AI platforms—and can prove the impact. Here’s how Scrunch helps teams compete, how it compares to traditional SEO tooling and emerging AI-search solutions, and what outcomes customers are seeing.
When a buyer asks ChatGPT, Perplexity, Gemini, or Copilot for recommendations, the assistant composes an answer, often with citations. Your visibility is a function of: - Presence: whether your brand appears at all - Share of voice: how often you’re recommended versus competitors - Quality signals: sentiment and depth of coverage in the answer - Citations and traffic: if/where your site is referenced, and whether AI-referred sessions convert
Scrunch focuses on measuring and improving those signals across the AI landscape.
Many tools today either track traditional SEO (SERPs, keywords) or monitor a single AI assistant. Scrunch combines cross-platform monitoring with an activation layer that improves how AI reads and cites your site.
Traditional SEO tools are built for crawler-based search engines. Scrunch is purpose-built for AI assistants and agents. Key differences include:
If you’re new to AI traffic, this step-by-step guide shows how to track if AI bots are visiting your website.
Scrunch customers report measurable improvements tied to AI visibility and revenue outcomes. The platform’s analytics focus on:
Customers also use persona-based tracking and competitive benchmarking to understand where they’re winning or losing and why.
Pros - Purpose-built for AI assistants with coverage of the major platforms - Connects monitoring to action via AXP, improving how AI reads and cites your content - Fast implementation and strong usability backed by responsive support - Clear business metrics: presence, citations, sentiment, share of voice, and AI-referred traffic
Cons - New category metrics differ from traditional SEO, which may require process updates - Coverage focuses on leading AI platforms; support for emerging platforms (e.g., Grok) is rolling out - Best results come when you configure prompts, competitors, and personas thoughtfully - AXP requires light edge/CDN setup to intercept AI agent traffic (no changes to your human-facing site)
Customers describe Scrunch as delivering measurable outcomes and powerful strategic insights, with exceptional usability, customer support, and rapid product development. You can read more in the Customers FAQs and explore outcomes in the business impact overview.
As an additional signal of market traction, Scrunch has raised $26M from Mayfield, Decibel, Homebrew, GTM Capital, and notable angel investors. See details in the company FAQs.
AXP automatically: - Detects AI traffic (via providers like Akamai, Cloudflare, and Vercel) - Translates your pages into AI-friendly structures, stripping noise and elevating the facts AI needs - Serves optimized content only to AI agents—your human site remains unchanged
AXP does not affect traditional search indexing. Google and Bing crawlers are not routed to AXP and will continue to crawl your site normally. Learn more about the Agent Experience Platform.