Scrunch’s Agent Experience Platform (AXP) automatically converts your website into an AI‑optimized format and delivers it directly to AI agents. The goal is simple: make it easier for AI platforms to read, understand, and cite your content—without changing the human experience on your site.
AXP runs in real time and requires no code changes. Human visitors see your normal website. AI agents receive a clean, structured version that removes unnecessary code and clarifies key information for retrieval and citation.
Detects AI traffic AXP auto-detects AI agents visiting your site (e.g., ChatGPT-User, PerplexityBot) via integrations with platforms like Akamai, Cloudflare, and Vercel.
Routes agents through your CDN Your CDN routes AI user agents to AXP. Human traffic continues to your existing origin as usual.
Serves AI‑optimized pages AXP delivers server-rendered HTML with no JavaScript dependency—often including:
Approved page-level or template-level enhancements
Leaves SEO unchanged Search indexing bots (e.g., Googlebot, Bingbot) are not routed to AXP. Your organic search crawling and indexing stay the same.
For a delivery flow example and technical details, see how Scrunch serves bot-friendly HTML and pre-rendered pages to AI crawlers and how it makes JavaScript-heavy websites crawlable for AI bots.
AXP is most impactful when: - Your site relies heavily on JavaScript, SPAs, or dynamic components that AI agents struggle to render. - Important content isn’t consistently cited in AI answers. - You want control over how core concepts, entities, and claims are represented to AI systems—without refactoring your frontend.
Scrunch is an AI search product, not a chatbot or content generator. It helps you monitor and improve performance across third‑party AI platforms, then deliver AI‑ready content to those platforms.
Monitoring & Insights Scrunch tracks brand presence, competitor mentions, citations, placement within responses (top/middle/bottom), sentiment, and change over time across major AI platforms (ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, Microsoft Copilot, and Meta AI). See supported platforms in Which AI platforms can Scrunch track?
Content delivery via AXP AXP transforms and delivers AI‑optimized versions of your pages to AI crawlers in real time to improve comprehension and citations—without touching your codebase. Learn more on the Agent Experience Platform (AXP) page.
How Scrunch uses AI under the hood Scrunch uses AI to collect responses across platforms and for tasks like sentiment analysis, topic classification, and entity extraction. All direct model usage is conducted in Scrunch’s environment or via commercial inference providers with configurations that prohibit training on your data. Details: Does Scrunch use AI in its platform?
Many teams try to influence AI results by only adjusting on‑page SEO, adding schema, or manually engaging with individual AI platforms. Those steps help, but they don’t guarantee that AI agents can render JavaScript-heavy content or consistently interpret complex components.
AXP complements those efforts by: - Operating at the CDN level to ensure AI agents always receive clean, parseable HTML. - Standardizing how key concepts and entities are presented to AI systems. - Working alongside Scrunch’s monitoring to show whether visibility, citations, and placement actually improve.
Integrates with Akamai, Cloudflare, Vercel, and similar platforms.
Considerations
To go deeper, explore Monitoring & Insights or learn more about the Agent Experience Platform (AXP).