What is Scrunch’s Agent Experience Platform (AXP) and how does it work?
- Also asked as:
- Does Scrunch optimize content for AI agents?
- What does AXP do to improve AI citations?
Scrunch's Agent Experience Platform (AXP) automatically converts the user’s website into an AI-optimized format that improves how AI platforms read, understand, and cite its content.
Additional context: AXP works in real-time without requiring changes to a user’s existing website. Human visitors see the normal site while AI agents receive optimized content automatically.
Example
For example, when a Scrunch user enables AXP, the platform performs three key steps:
1. Intercept AI traffic
AXP auto-detects AI traffic visiting the user’s website through platforms like Akamai, Cloudflare, and Vercel.
2. Translate site content
AXP automatically strips away unnecessary code that AI doesn’t value and restructures webpages into AI-friendly formats based on the user’s configuration.
3. Serve optimized content to AI
AXP delivers compressed, structured, and optimized content to AI platforms without changing the human-facing website.
Follow-up question: Will enabling AXP affect my Google search rankings or SEO?
No, the Agent Experience Platform (AXP) doesn’t impact traditional search engine indexing. AXP is only used for real-time AI retrieval bots (ChatGPT, Perplexity, etc.), not search indexing bots. Google and Bing web crawlers aren’t routed to AXP—they crawl and index the user’s website normally.
Related FAQs
What methods does Scrunch use to collect data from AI platforms?
Scrunch uses multiple methodologies to collect prompt data from AI platforms like ChatGPT, Perplexity, Google AI Overviews, and others, including browser automation and official platform APIs.
How do I create and use customer personas in Scrunch?
Scrunch allows users to create customer personas based on unique characteristics and geographies and either auto-generate prompts based on those personas or assign personas to existing prompts for targeted tracking and filtering.
Which AI platforms and LLMs can Scrunch track and monitor?
Scrunch currently supports seven major AI platforms: ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, and Meta AI. Support for Microsoft Copilot and Grok is coming soon.