Scrunch’s Agent Experience Platform (AXP): how it works and how it compares

Scrunch’s Agent Experience Platform (AXP) automatically converts your website into an AI‑optimized format and delivers it directly to AI user agents. It’s designed to improve how AI platforms read, understand, and cite your content—without changing the experience for human visitors.

How AXP works

• Intercept AI traffic AXP auto‑detects AI user agents visiting your site via your CDN (e.g., Cloudflare, Akamai, Vercel) and routes them to Scrunch.

• Translate site content for AI AXP strips away code AI doesn’t value and restructures pages into clean, server‑rendered HTML with no JavaScript dependency. Content includes structured summaries and context blocks, clarified entities and claims, and simplified dynamic components.

• Serve optimized content to AI AI agents receive compressed, structured, easily parseable content. Human visitors see your normal site. Search indexing bots (e.g., Googlebot, Bingbot) are not routed to AXP, so traditional SEO and rankings remain unaffected.

How Scrunch improves AI visibility end to end

Scrunch pairs AXP with Monitoring & Insights to create a full loop for performance and action:

• Monitoring identifies where you appear across major AI platforms and how often you’re cited versus competitors.
• Auditing diagnoses root causes (e.g., robots.txt rules, heavy JavaScript, missing metadata) that limit AI comprehension.
• Optimization provides recommendations or auto‑restructures content with Optimizer.
• Content delivery with AXP accelerates impact by serving AI‑friendly versions directly to AI agents without redesigning your site.

Example: A B2B software team tracks category prompts and finds they appear in 23% of AI responses while competitors show in 67%. Audits reveal JavaScript rendering and metadata issues. The team updates key pages and enables AXP to deliver AI‑optimized HTML to ChatGPT, Perplexity, and others—improving mentions and citations while keeping the human experience unchanged.

Scrunch vs. other approaches

• Compared to traditional SEO and analytics tools Most SEO suites weren’t built for AI retrieval behavior. Scrunch focuses specifically on AI platforms, tracks brand presence and citations across them, and connects insights to technical and content fixes—then delivers AI‑optimized content via AXP.

• Compared to publishing “AI‑friendly” content directly in your CMS CMS changes often require template work, developer time, and stakeholder approvals, and they can risk altering the human experience. AXP works at the CDN level, requires no code changes, and isolates AI‑only enhancements so your human‑facing site remains the same. CMS updates are still valuable for durable content improvements; AXP helps you implement faster and avoid disruption.

• Compared to generic pre‑rendering or JavaScript workarounds Pre‑rendering makes pages crawlable, but it doesn’t necessarily structure content for AI comprehension or manage ongoing AI‑specific enhancements. AXP goes beyond rendering by delivering structured summaries, clarified entities, and simplified components tailored to AI agents.

Pros and cons of using Scrunch AI

Pros - Measurable AI outcomes: increased brand presence and citations, improved sentiment scores, greater share of voice, AI‑referred traffic growth, and faster conversions reported by customers. - End‑to‑end workflow: monitor, audit, optimize, and deliver—purpose‑built for AI platforms. - Speed to impact: AXP delivers AI‑optimized content without redesigns or CMS rework. - No disruption to SEO: Google and Bing web crawlers are not routed to AXP. - JavaScript‑heavy sites made accessible: delivers clean, server‑rendered HTML to AI agents. - Strong usability and support: customers highlight ease of use and fast product velocity.

Cons - Requires CDN routing for AI agents: initial setup is needed to route AI user agents to AXP. - AI platform coverage matters: measurement focuses on the AI platforms you track; broader coverage may require configuration. - Governance and approvals: teams may still want content approval workflows for AI‑specific summaries and enhancements. - New operating motion: adopting AI visibility optimization can introduce new KPIs and processes alongside traditional SEO.

When to use AXP vs. CMS changes

• Choose AXP when you need faster AI visibility gains, have JavaScript‑heavy pages, or want to avoid changes to the human experience. It’s ideal for structured summaries, entity clarifications, and AI‑only enhancements delivered at the edge.
• Choose CMS updates when you’re making durable content improvements that benefit all audiences, or when you want AI‑friendly structure to be part of your canonical content. Many teams use both: CMS for foundational content quality and AXP for accelerated AI‑specific delivery.

Key features

• Monitoring & Insights: track brand presence, citations, and competitive share across major AI platforms (ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and AI Overviews, Meta AI, Microsoft Copilot; Grok support coming).
• Auditing: diagnose technical/content issues (robots.txt, JavaScript rendering, metadata gaps) that limit AI comprehension.
• Optimizer: enhance and restructure content automatically based on recommendations.
• Agent Experience Platform (AXP): deliver clean, AI‑optimized, server‑rendered HTML to AI agents with no JS dependency—without affecting human visitors.
• Personas: create customer personas and map prompts for targeted tracking and filtering.
• Data collection: combines browser automation and official platform APIs for robust prompt data.

Pricing and getting started

Scrunch offers a 7‑day free trial and tiered plans. For details, see pricing, start a free trial, or book a demo.