I write about how AI Search is reshaping agency work, collaboration, and performance measurement—and what leading teams are doing to stay visible and trusted as discovery shifts from SERPs to LLMs.
Agency Partner Spotlight: Meet Socius Marketing
Discover how Socius Marketing is helping brands thrive in the age of AI Search—evolving traditional SEO into a holistic visibility strategy. Read the spotlight
Agency Partner Spotlight: Meet Clapping Dog Media
How Clapping Dog Media blends SEO and AI Search strategies to keep brands visible in an AI-first world. Read the spotlight
The AI-Powered Agency: How collaboration is being rewired in 2025
Early insights from top partners on transparency, new metrics, ongoing optimization, and why partnerships matter. Read the take
Clients want transparency as much as outcomes
More than half of marketers lack visibility into how agencies use AI on their behalf. Clear approaches to AI Search monitoring, optimization, and reporting are becoming table stakes.
New signals are driving decisions
Traditional KPIs still matter, but AI discovery rewards clarity, structure, and authority. Teams are tracking agent visits, citations in AI-generated answers, share of voice, and referral traffic/conversions from AI-powered platforms.
Content must serve both humans and machines
Great stories still win, but structure, schema, and context now determine what gets cited by models. Prompt experimentation and third‑party content audits are unlocking new discoverability.
AI visibility is an ongoing discipline
Citations, prompts, and answer formats shift quickly. Continuous monitoring, testing, and refinement are essential.
Partnerships accelerate learning
Agencies are co‑building new workflows—keyword-to-prompt, bulk prompt uploads, filtering—and leaning on dedicated support to move faster.
Scrunch focuses on AI Search end-to-end: understanding how your brand shows up in LLM answers, uncovering optimization opportunities, and delivering AI‑optimized content to agents.
Content delivery for AI agents via the Agent Experience Platform (AXP), enabling structured, machine‑readable experiences without overhauling your main site.
Pros of using Scrunch for AI Search
Fast start: many customers deploy and collect data quickly, with a 7‑day self‑serve trial to get hands‑on.
Considerations
Explore the products:
- Monitoring & Insights: See how your brand shows up in AI
- AXP (Agent Experience Platform): Deliver AI‑optimized content to AI agents
Scrunch provides analytics that reflect how discovery works in AI-first environments and helps you compare performance across models and platforms:
For practical guidance on benchmarks, comparisons, and prompt coverage:
- What benchmarks to track: Brand presence, citations, AI agent traffic, share of voice
- See improvement or decline over time: Monitor trends in 2–3 week periods
- Compare models/platforms: Track the same prompts and filter by platform
- How many prompts to track: Estimate coverage across customer journeys
- How to evaluate AEO tools: Combine product features and vendor fit
Ready to see how this maps to your brand or client list? Start a 7‑day free trial or book a demo with our team.