data-studies

LinkedIn posts that robots can’t resist: What the data says about ChatGPT citations

We analyzed LinkedIn citations in ChatGPT. The takeaway? AI cites for content, not clout—and some popular LinkedIn tactics hurt your odds.

Michael Iannelli By Michael Iannelli

A shot at the funnel: What millions of GLP-1 convos reveal about AI search

We analyzed millions of AI conversations about GLP-1s. The takeaway? Every stage of the funnel is playing out inside AI platforms—and often in unexpected ways.

Michael Iannelli By Michael Iannelli

The half-life of AI citations: What 3.5 million citation events taught us about AI’s memory

We analyzed 3.5M citation events. The takeaway? Platform, industry, and source type all play a role in how long citations last.

Michael Iannelli By Michael Iannelli

The Reddit paradox: What we learned from an industry breakdown of the most-cited AI sources

We analyzed citation data across industry categories. The takeaway? Don't chase Reddit blindly—focus on the sources that actually matter to your business.

Michael Iannelli By Michael Iannelli

AI Overviews vs. AI platforms: What we learned from 22M GenAI interactions

We analyzed 22M GenAI interactions across AI Overviews and AI platforms. The takeaway? Your customers use both channels—so should you.

Michael Iannelli By Michael Iannelli