Yes. Scrunch automatically captures every URL cited by AI platforms and lets you monitor any specific URL across all tracked prompts. You can filter results by branded and non-branded prompts, prompt tags, personas, countries, topic, AI platform, funnel stage, and citation owner (brand, competitor, or third party). There’s no need to manually submit URLs—Scrunch records them as it collects AI responses.
What you can see for any URL
In the Citations tab, switch the filter to URL (versus domain) to drill into a single page. For each URL, Scrunch shows:
Whether your brand or competitors are mentioned in the URL
Tracked topics the URL is related to
The unique number of prompts where the URL is cited
The total number of AI responses that have cited the URL
How consistently the URL is cited in AI responses
The URL’s Influence Score, calculated as unique prompts multiplied by the percentage of responses citing the source
You can segment URL performance by AI platform, country, persona, funnel stage, and more, or filter by branded vs. non-branded prompts to isolate demand types. Scrunch supports major AI platforms including ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, Meta AI, and Microsoft Copilot. See the full list in Which AI platforms and LLMs can Scrunch track and monitor?
How this helps measure brand visibility and competitor impact
Scrunch’s monitoring combines citation tracking with brand analytics so you can quantify how AI affects visibility and compare it to competitors:
Brand and competitor presence across AI responses, including position in answers and sentiment
Per-URL and per-domain citation volume, consistency, and Influence Score
Filters by topic, persona, platform, country, and funnel stage to see where you win or lose
Side-by-side comparisons against competitor sources and mentions
You can connect visibility to traffic and outcomes using Scrunch’s analytics:
AI Referrals ties human sessions, landing pages, and conversions from AI platforms via GA4, so you can see which cited URLs actually drive visits and revenue
What Scrunch tracks for AI visibility that traditional SEO tools don’t
Actual AI answers: Scrunch collects real responses from major AI platforms and analyzes brand presence, position in responses, and sentiment
Citation intelligence: Every cited URL and domain across prompts, plus Influence Scores and consistency over time
Persona and geography filters: Track how different customer personas and regions affect visibility in AI results
AI agent activity: Real-time bot traffic by LLM/model and request type (training, indexing, retrieval)
AI-driven traffic and conversions: GA4-based referral sessions, conversion rates, and revenue from AI sources
AI accessibility diagnostics: Site Maps and Deep AI Audits to pinpoint access controls, content delivery, and content quality issues that limit citations
Content delivery for AI: The Agent Experience Platform (AXP) serves AI-optimized content to agents without changing the human web experience. Explore AXP
Example
If you want to monitor a specific product page, open the Citations tab and filter by URL. Scrunch will show which prompts and AI platforms cite it, how often it appears, whether competitors’ pages are cited more frequently on the same prompts, and the page’s Influence Score. From there, you can segment by persona or country, review full AI responses, and trace through to AI-referred sessions and conversions to see business impact.
If your important URLs aren’t being cited
A lack of citations usually points to access or content gaps:
Ensure AI crawlers can access your pages without barriers
Make sure content loads quickly, works without requiring JavaScript, and includes relevant titles and descriptions
Verify that pages comprehensively answer the prompts you’re targeting and compare them to pages that are getting cited
To streamline this, consider enabling Scrunch’s Agent Experience Platform (AXP) to automatically optimize URLs for AI consumption.
