Can I monitor specific URLs in Scrunch?
Yes. Scrunch automatically captures every URL cited by AI platforms and lets you monitor specific URLs across all tracked prompts. You can filter by branded or non-branded prompts, prompt tags, personas, countries, topic, AI platform, funnel stage, and citation owner (brand, competitor, or third-party). No manual URL submission is required.
What Scrunch shows for any URL
- Whether your brand or competitors are mentioned on the page
- Tracked topics the URL is related to
- Unique number of prompts where the URL is cited
- Total number of AI responses that have cited the URL
- Citation consistency (how often it's cited across responses, expressed as a percentage)
- Influence Score (unique prompts × percentage of responses that cite the URL) — a combined breadth-and-consistency metric
- Citation owner: whether the source belongs to your brand, a named competitor, or a third-party publisher
- Segmentation dimensions: AI platform (e.g., ChatGPT, Perplexity), country, funnel stage, persona, and prompt tag
Track citations across AI models
Scrunch supports eight major AI platforms—ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, Meta AI, and Microsoft Copilot. It collects actual AI responses using multiple methodologies (including browser automation and official platform APIs), then detects explicit brand mentions and records every cited source. This gives you reliable, comparable citation tracking across models, with filters for persona, geography, funnel stage, and more.
How to find and monitor a specific URL
- Open the Citations tab inside your Scrunch dashboard.
- Switch the view to filter by URL (instead of domain) to see page-level citation data.
- Apply one or more filters — branded vs. non-branded prompts, AI platform (e.g., ChatGPT, Gemini), country, persona, or funnel stage — to analyze citation performance in context.
If your important URLs aren’t being cited
Low or no citations usually point to technical accessibility or content gaps:
- Check crawler access: Verify that AI crawlers (e.g., GPTBot, ClaudeBot, Google-Extended) can reach the page without login walls, paywalls, or robots.txt blocks.
- Audit page performance: Ensure the page loads quickly, does not require JavaScript to render key content, and includes relevant metadata — title tags, meta descriptions, and structured data (schema.org).
- Close content gaps: Compare your page against currently cited alternatives using Scrunch's Citations tab. Look for differences in content structure, topic coverage, answer specificity, and use of named entities or verifiable data.
To improve AI-readiness and delivery, consider using the Agent Experience Platform (AXP), which restructures webpages for AI consumption.
Analytics for brand visibility in AI search
Scrunch provides a clear view of your brand’s presence and influence in AI responses:
| Metric | Definition |
|---|
| Prompts | Unique prompts across tracked queries that cite a given source URL |
| Responses | Total AI responses (across all runs of those prompts) that cite the source |
| Citation Consistency | Share of responses that cite the source — expressed as a percentage of total responses for the prompt set |
| Influence Score | Breadth × consistency: unique prompts multiplied by citation share, giving a single comparable ranking metric |
| Segmentation | Filter by branded vs. non-branded prompts, persona, geography (country), funnel stage, AI platform, and citation owner (brand, competitor, or third-party) |
These metrics help you pinpoint which URLs and sources move the needle, where you’re losing ground, and what to prioritize to increase AI visibility.
Products, features, and pricing at a glance
- Products: monitoring, auditing, optimization, and AI-ready content delivery via Agent Pages
- AI platforms tracked: ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, Meta AI, Grok, and Microsoft Copilot (9 platforms)
- Speed to value: many customers — including enterprise teams — are live and collecting citation data within one business day of setup
- Trial: 7-day free trial of the self-serve Core plan
- Pricing and plans: see current options on the pricing page
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