Does Scrunch track citation quality or just citation frequency?
Yes. Scrunch tracks citation frequency and also measures citation quality via an Influence Score that reflects how broadly and consistently a source shapes AI responses. Influence Score does not assess editorial quality; it quantifies impact by multiplying the percentage of responses that cited a source by the unique number of prompts.
What Scrunch captures and shows
Scrunch automatically records every URL cited by AI platforms for your tracked prompts—no manual URL submission required. In the Citations tab, you can see exactly which sources AI models referenced, including your brand, competitors, and third parties. For each source (by domain or specific URL), Scrunch shows:
Prompts: the unique number of prompts that cited the source
Responses: the total number of AI responses that cited the source
Citation Consistency: the percentage of responses that cited the source
Influence Score: unique prompts multiplied by the percentage of responses that cited the source
Brand or competitor presence on the cited page
Tracked topics the page relates to
All citation data can be filtered by timeframe, branded vs. non‑branded prompts, custom prompt tags, persona, country, prompt topic, citation topic, AI platform, funnel stage, and citation owner (brand, competitor, or third party).
Measuring your brand’s impact vs. competitors
Scrunch provides analytics to assess AI visibility relative to competitors:
Break down citation share by owner to compare your brand, competitors, and third parties
Compare Influence Scores across domains and URLs to see which sources (including competitor pages) most shape AI answers
Segment by AI platform, persona, country, funnel stage, and topic to pinpoint where you’re winning or losing visibility
Filter by timeframe to monitor changes in competitive presence over periods that matter to you
Monitoring specific URLs
You can monitor individual URLs across all tracked prompts and filter results by URL (not just domain). For any URL, Scrunch shows:
Whether it includes your brand or competitors
Topics it maps to
Unique prompt count, total citations, and citation consistency
Influence Score
This makes it easy to track the performance of priority pages and identify which competitor URLs to benchmark against. Scrunch also surfaces high‑impact third‑party pages you may want to target for partnerships or outreach.
Example
Say you want to understand which sources most influence AI responses for your non‑branded prompts in the U.S. at the mid‑funnel. In the Citations tab, filter by non‑branded, country, funnel stage, and platform. Then:
View citation share by owner to gauge your brand’s presence vs. competitors
Sort domains or URLs by Influence Score to find the sources shaping answers most
Drill into specific competitor URLs to benchmark content and identify gaps
How to improve your citation rate
Increase brand mentions in cited sources: Consider outreach to third‑party publishers to earn brand placements. Tools like Noble and Stacker can help scale brand mentions in sources AI already cites.
Win more (and more consistent) citations in AI platforms: Analyze the pages currently influencing responses, then update or create content that beats them with clearer structure, faster load, minimal JS dependency, richer metadata, stronger intent coverage, and unique information.
Address technical accessibility: Ensure AI crawlers can access your pages, content loads without requiring JavaScript, and key metadata (titles, descriptions) is complete and relevant.
Make pages AI‑friendly by default: If needed, consider enabling Scrunch’s Agent Experience Platform (AXP) to deliver AI‑optimized content to visiting AI agents.
