Does Scrunch track citation quality or just citation frequency?

Yes. In addition to citation frequency, Scrunch measures citation quality with an Influence Score that shows how broadly and consistently a source shapes AI responses. Influence Score reflects impact on AI answers, not the editorial quality of the source content itself.

What you can analyze in Scrunch

In the Citations view, you can see and filter:

• Prompts: unique number of prompts that have cited a source in any response over a timeframe
• Responses: total number of AI responses that have cited a source over a timeframe
• Citation Consistency: percentage of responses that cited the source
• Influence Score: unique prompts multiplied by the percentage of responses that cited the source
• Owner breakdown: brand, competitors, and third parties
• Brand or competitor mentions on cited pages
• Top cited domains and individual URLs
• Topic relevance for each source

Filters include timeframe, branded vs. non-branded prompts, custom prompt tags, persona, country, prompt topic, citation topic, AI platform, funnel stage, and citation owner.

Measure brand visibility vs. competitors

Scrunch provides clear analytics to understand your visibility in AI answers versus competitors:

• View citation share by owner (your brand, competitors, third parties)
• Compare Influence Scores, consistency rates, prompt coverage, and total citations across domains and URLs
• Segment analyses by branded vs. non-branded prompts, persona, country, topic, funnel stage, and AI platform
• Track changes over time to spot gains, losses, and emerging topics

This makes it easy to pinpoint where competitors are out-influencing you, which sources drive their advantage, and where to focus.

Track citations across major AI models

Scrunch supports eight major AI platforms—ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, Meta AI, and Microsoft Copilot—and records the webpages each platform references for your tracked prompts. You can filter and benchmark performance by AI platform to see where you lead or lag.

• Scrunch automatically captures every URL cited by AI platforms—no manual submission needed
• Data collection uses multiple methodologies, including browser automation and official APIs
• If a brand mention is missing from a cited page, causes can include JavaScript-only content, bot-blocking, or temporary retrieval errors

Learn more about supported platforms in Which AI platforms and LLMs can Scrunch track and monitor? and collection methods in What methods does Scrunch use to collect data from AI platforms?

Monitor and prioritize specific URLs

You can monitor performance for specific URLs or entire domains across all tracked prompts:

• See unique prompt count, total responses, consistency, and Influence Score for each URL
• Identify whether pages include your brand or competitor mentions and which topics they cover
• Filter results by URL vs. domain to drill into exact pages

Scrunch also helps you prioritize which sources to target using Influence Score, so you can focus on the domains and URLs shaping AI answers most.

Identify high-impact citation opportunities

Scrunch surfaces where to win influence next by combining:

• Owner breakdowns to find competitor and third‑party pages AI trusts
• Influence Scores to rank sources by actual impact on AI outputs
• Topic alignment and persona, country, and funnel filters to target the right contexts
• URL-level visibility to benchmark against specific competitor pages and plan outreach to authoritative third parties

For step-by-step workflows, read How to track citations in AI search.

Track AI search trends over time

Use timeframe filters with Prompts, Responses, Consistency, and Influence Score to see how AI citation patterns change across topics, personas, and platforms. This provides AI search trend signals for your prompts and sources over time.

How to improve your citation rate

• Increase brand mentions in sources AI cites by partnering with relevant third-party sites. Tools like Noble and Stacker can help scale coverage.
• Create or update content to outperform existing cited sources with better structure, metadata, intent alignment, and unique information.
• Ensure AI crawlers can access your pages, content loads without requiring JavaScript, and key metadata is present.
• Consider enabling Scrunch’s Agent Experience Platform (AXP) to automatically optimize URLs for AI consumption.

Related FAQs and guides

• Can Scrunch show what sources are being cited by AI models in their responses?
• Can I monitor specific URLs in Scrunch?
• Does Scrunch help me prioritize citation sources?
• Which AI platforms and LLMs can Scrunch track and monitor?
• How to track citations in AI search