Yes. Scrunch shows where your brand appears inside AI-generated answers—top, middle, or bottom—so you can understand real visibility, not just whether you were mentioned. You can view placement as an aggregate across all tracked prompts or drill down to individual prompts and platforms.
How placement tracking works
Placement definitions: Top = mentions in the top 25% of responses, Middle = mentions in the middle 50%, Bottom = mentions in the bottom 25%.
Where you see it: View aggregate placement trends on the Home dashboard, then investigate prompt- and variant-level details in Prompts Monitoring.
What you can filter by: Time range, prompt, persona, AI platform, geography, and competitor—so you can isolate what’s helping or hurting visibility.
Supported AI platforms: ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, Meta AI, and Microsoft Copilot. Support for Grok is coming soon.
Competitive analytics and measuring impact
Scrunch provides side-by-side analytics so you can quantify how AI visibility is shifting for you and your competitors.
Competitive presence monitoring: See how often competitor brands are mentioned or cited across AI platforms and compare to your own.
AI search trend reporting: Track brand mentions, citations, and placement over time to spot rising or declining visibility.
Prompt drill-downs: Compare competitors at the prompt and variant level for each AI platform to understand exactly where they win.
Citation analysis with Influence Score: Identify which competitor or third‑party pages shape AI answers most. Scrunch calculates an Influence Score by multiplying the percentage of responses citing a source by the unique number of prompts it influences.
Automated gap detection: Get alerts when AI responses include competitors but omit your brand, so you can act quickly.
Suggested Competitors: Scrunch automatically surfaces emerging competitive brands from response data. You can add them to tracking with historical backfill or dismiss. Learn more in Suggested Competitors.
In-answer placement (top/middle/bottom), which indicates practical visibility and likely engagement.
Cross-platform, persona-, geography-, and prompt-level analytics tailored to AI-first journeys.
Citation-level intelligence and Influence Scores to reveal which sources sway AI answers.
These capabilities help teams go beyond traditional SEO metrics to understand—and improve—how brands actually show up inside AI responses.
Example
Suppose you’re tracking HR software prompts:
Aggregate view: On the Home dashboard, review placement across all prompts for a chosen date range to spot overall movement.
Individual prompt view: For a prompt like “What’s the best human resources software for enterprise companies with globally dispersed employees?”, open the Prompt Variant screen to see brand placement per AI platform and compare against competitors.
Why higher placements matter
Higher placements tend to drive more attention and clicks, similar to top results on traditional search engine results pages. Improving placement signals stronger AI relevance and typically increases the likelihood of referral traffic from AI answers.
Related resources
Learn how Scrunch collects cross-platform AI data: What methods does Scrunch use to collect data from AI platforms?