Yes. Scrunch shows where your brand appears within AI-generated answers—top, middle, or bottom—so you can understand prominence and visibility at a glance. You can view placement as an aggregate across all tracked prompts or drill down to individual prompts.
Scrunch collects actual answers from major AI platforms (e.g., ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, Meta AI, Microsoft Copilot) and detects explicit brand mentions using pattern matching verified against continuously updated response datasets. Presence is tracked as a binary measure—your brand is either explicitly mentioned in the response or it’s not—so you get a clearer view of how consumers truly encounter your brand in AI answers.
Data is aggregated over time to smooth daily fluctuations, making it easier to spot real trends and compare performance across time windows.
Placement performance See whether your brand appears in the top, middle, or bottom of responses, either in aggregate or at the prompt level.
Brand presence and trends Track how often your brand is mentioned across prompts and platforms, and monitor changes over 2–3 week periods to distinguish trends from one-off shifts.
Competitive visibility Compare your brand’s presence, placement, citations, and sentiment side-by-side with competitors by topic, persona, or timeframe. View share-of-voice style metrics and trend lines to see who’s gaining or losing ground.
Citations and sources Identify which third-party or competitor pages AI platforms cite so you can find content gaps and optimization opportunities.
Sentiment Understand how AI platforms describe your brand and competitors within responses.
Higher placements drive more visibility and engagement, much like top results on search engine results pages. Brands that appear earlier in AI answers are more likely to be noticed and to earn click-throughs to their sites.
Imagine you’re tracking prompts for enterprise HR software: - From the Home dashboard, view placement performance across all prompts for the last 30 days. - Open a specific prompt (e.g., “What’s the best HR software for globally dispersed enterprises?”) in Prompts Monitoring to see exactly where and how your brand is mentioned. - Compare your brand’s placement, presence, sentiment, and citations against key competitors to identify quick wins and content gaps. - Use Insights to find optimization opportunities, then prioritize updates to pages and sources AI already trusts.
Traditional SEO tools focus on web search rankings, keywords, and SERP features. Scrunch is built for AI search. It tracks: - Actual AI answers across leading AI platforms (not just web results) - In-answer placement (top/middle/bottom), not just if you’re mentioned - Explicit brand mentions (binary presence) for clearer visibility measurement - AI citations and sources that shape model outputs - Persona- and prompt-level performance across platforms - Sentiment within AI responses - Trends and competitive comparisons tailored to AI search behavior
You can explore placement tracking and the broader analytics in a 7-day free trial of the self-serve Explorer plan. Get started instantly—no need to speak with sales. Start a free trial or book a demo to see it in action.