Scrunch home

Yes, Scrunch tracks brand placement in AI responses by showing whether a user’s brand appears in the top, middle, or bottom of AI-generated answers. Users can view this as an aggregate score across all tracked prompts or as individual prompt-level results.

Additional context: Placement designations in Scrunch follow this framework: Top equals brand mentions in top 25% of responses, middle equals brand mentions in the middle 50% of responses, and bottom equals brand mentions in the bottom 25% of responses.

Example

For example, imagine a Scrunch user is tracking prompts related to HR software.

Aggregate view

From the Dashboard tab, they can view placement performance across all prompts over a custom time period.

Individual prompt view

For a specific prompt like, "What's the best human resources software for enterprise companies with globally dispersed employees?", they can see placement details in the Prompt Variant screen within the Prompts tab.

Follow-up question: Are higher placements important to AI visibility?

Yes, higher placements drive more visibility and indicate stronger AI relevance.

Users tend to engage more with information appearing earlier in responses, similar to how users favor top results in search engine results pages. Likewise, brands in top placements are more likely to receive more click-throughs to their websites.