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Q: How do I get my brand mentioned by external sources that AI platforms cite?

Scrunch recommends that users identify the external sources AI platforms already cite for core topics, then pursue brand mentions through outreach, review generation, original research, and partner distribution.

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How do I get my brand mentioned by external sources that AI platforms cite?

How do I build third-party mentions for AI search?
What is mention engineering for AI search?

Scrunch recommends that users first identify the external sources AI platforms already cite for core topics. From there, brands should pursue mentions through outreach, review generation, original research, and partner distribution.

Example

For example, Contentstack's AI search & visibility playbook has a number of good ideas to follow in the realm of "mention engineering,” including:

Identify articles and industry sites already cited by AI for priority topics. Pitch updates that include brand positioning and data.
Solicit satisfied customers to leave specific, feature-focused reviews on software review sites like G2, Capterra, and TrustRadius.
Survey customers and subscribers — or hire a data collection firm — to produce up-to-date, industry-specific benchmark reports. Share stats with media outlets and influencers.
Partner with YouTubers and newsletters on content.
Participate authentically on Reddit and relevant forums.
Distribute standardized product descriptions to app marketplaces, partner directories, and industry associations.

Using Scrunch, users can filter citations by third-party ownership and sort them by Influence Score. This surfaces the external sources most responsible for shaping AI responses to tracked prompts.

Follow-up question: How do I scale brand mentions in third-party citation sources?

Purpose-built tools can help automate the process. Noble automates outreach, negotiation, and payment to secure mentions in sources already cited by AI platforms. Stacker automates native, non-sponsored content placements across trusted news outlets.

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