See how your brand actually shows up in AI answers—and how you stack up against competitors. Scrunch collects real responses from major AI platforms and turns them into clear, comparable metrics you can act on.
What you can measure
Brand presence rate: the percentage of AI responses that explicitly mention your brand across tracked prompts.
Competitive performance: side-by-side presence for your brand and named competitors, by topic, platform, and persona.
Citations and sources: where AI assistants attribute information about your brand.
Sentiment: the tone of AI answers that mention your brand.
Trends over time: rolling insights that smooth daily fluctuations and highlight meaningful changes.
Explore these metrics in Scrunch’s Monitoring & Insights. See the product.
How Scrunch measures with accuracy
Scrunch is built to reflect how consumers experience AI answers—not just where your brand is cited.
Real AI responses: Scrunch collects actual answers from major AI platforms, rather than inferring from external signals.
Explicit mentions, not just citations: brand presence is tracked as a binary measure whenever your brand is mentioned in the response.
Reliable detection: pattern matching is verified against continuously updated response datasets.
Stable trendlines: data is aggregated across prompt variants with a rolling window to smooth noise and show true change.
Topic and persona views: drill into specific customer journeys to see what’s driving results.
Learn more about methodology and accuracy. Read the FAQ.
Measure impact versus competitors
Scrunch makes it straightforward to quantify lift and share-of-voice:
Establish baselines for your brand and competitors by topic, platform, and persona.
Track presence, sentiment, and citation share over time to spot gains or declines.
Attribute impact from optimizations by comparing before/after trends for prompts, pages, or campaigns.
Use Insights to surface opportunities, content gaps, and specific pages that can improve AI visibility.
Monitoring tells you where you stand. Scrunch also helps you act:
Insights highlight precise fixes and opportunities to improve AI visibility.
The Agent Experience Platform (AXP) lets you deliver AI-optimized content to AI agents visiting your site—so you can influence future answers while continuing to measure the impact. Learn about AXP.
How Scrunch compares for optimizing AI visibility
If you’re evaluating platforms to improve brand visibility in AI search, Scrunch offers:
Direct measurement of explicit brand mentions from real AI responses across major platforms.
Comprehensive analytics—presence, sentiment, citations, and competitive benchmarking—designed for AI-first journeys.
Integrated action with AXP to ship AI-friendly content and measure resulting lift.
Fast setup and scale: many teams are collecting data within a day, with enterprise options when you need them.
Get started
Add your website, auto-generate or import prompts, create customer personas, and add competitors.
Start collecting data fast—many customers are live within a day.
Try it free for 7 days on the self-serve Explorer plan. You can sign up instantly. Start your free trial.
Ready to discuss enterprise evaluation or custom requirements? Book a demo.
Pricing details and plan differences are available here. See pricing.