Understand exactly how your brand stacks up in AI-generated answers—and where competitors are getting ahead. Scrunch brings competitive intelligence, share-of-voice tracking, and citation analysis together across the major AI platforms so you can measure impact and take action.
What you can benchmark with Scrunch
AI share of voice (competitive presence): The percentage of AI responses that mention your brand versus competitors across your tracked prompts and timeframes.
Brand mentions and citations: How often your brand appears and is cited in real AI responses, with comparisons across competitors and platforms.
Multi-platform performance: Side-by-side benchmarking across ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, Microsoft Copilot, and Meta AI.
Trend reporting: Visibility trends for your brand and competitors over time for key prompts and topic clusters.
Prompt-level drill-downs: Competitor mentions and citations in seed prompts and prompt variants per AI platform.
Citation tracking and influence scoring: Which competitor and third‑party sources are shaping AI answers, including an Influence Score calculated as (percentage of responses citing a source) x (unique prompts citing it).
Automated gap detection: Alerts when AI responses mention competitors but not your brand.
All competitive data can be filtered by time period, individual competitors, prompts, personas, AI platforms, geography, branded vs. non‑branded, funnel stage, topic cluster, and more.
How Scrunch measures and reports impact versus competitors
Scrunch measures AI share of voice by calculating competitive presence—the percentage of AI responses that mention your brand relative to competitors across your tracked prompts. The platform:
Collects real responses across supported AI platforms.
Detects brand mentions and citations for each response.
Aggregates results as percentages over set time periods to reveal share-of-voice changes.
Benchmarking updates automatically as new data is collected. You can add or remove competitors at any time in the AI Context tab, with changes applied to both current and historical data. If you’re unsure whom to track, Scrunch’s Suggested Competitors feature auto-identifies brands that frequently appear alongside yours in AI responses. For most use cases, tracking 5–10 competitors is effective.
Beyond visibility, Scrunch helps connect impact to outcomes by monitoring referral traffic from AI responses and AI agent traffic—how often LLMs visit your site for training, indexing, or retrieval purposes.
Cross-platform presence monitoring: See how often competitor brands are mentioned or cited for the prompts you track, and compare that to your brand.
Source‑level influence: Identify the competitor and third‑party pages most frequently cited, plus their Influence Scores, to pinpoint the content shaping AI answers.
Automated alerts on gaps: Get notified when an answer names competitors but omits your brand, so you can prioritize the highest‑impact opportunities.
How Scrunch compares to typical alternatives
Many tools focus on traditional web SEO or a single AI engine. Scrunch is built for AI search, with:
True multi‑engine benchmarking across eight major AI platforms in one place.
Response‑level analytics that include both mentions and citations, not just rankings or snippets.
Influence insights that tie AI answers back to the sources driving them.
Suggested Competitors and automated gap alerts to surface what you might miss manually.
Deep filtering by persona, geography, funnel stage, and branded vs. non‑branded prompts to match real customer journeys.
A bridge from insight to action via AXP (Agent Experience Platform), which helps deliver AI‑optimized content to AI agents visiting your website.
Key features and pricing
Key features for competitive benchmarking and AI visibility:
- AI share of voice (competitive presence) tracking
- Brand mention and citation analytics
- Multi‑platform benchmarking across ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, Microsoft Copilot, and Meta AI
- Citation Influence Score with source‑level insights
- Automated gap analysis and alerts
- Suggested Competitors with historical backfill
- Trend reporting with robust filters (persona, platform, geography, funnel stage, topic, branded vs. non‑branded)
- Referral traffic from AI responses and AI agent traffic monitoring
Establish benchmarks for brand presence, citations, referral traffic, AI agent traffic, and share of voice versus competitors. See recommendations in our guide to AI search metrics and baselines.