Citation tracking

See exactly which sources AI platforms cite, how often they cite them, and how those citations shape brand visibility.

What you can track in Scrunch

Scrunch automatically captures every URL AI platforms cite—no manual submission required—and makes it easy to analyze citations at the URL or domain level. In the Citations tab you can:

• Monitor specific URLs or entire domains
• See whether your brand or competitors are mentioned in each cited URL
• View tracked topics tied to each citation
• Measure the unique number of prompts that cited a source and the total number of AI responses that did so
• Track Citation Consistency (the percentage of responses that cited a source)
• Use Influence Score to gauge impact (unique prompts multiplied by the percentage of responses citing the source)

Filter your data by branded vs. non‑branded prompts, prompt tags, personas, countries, topic, AI platform, funnel stage, and citation owner (brand, competitor, or third‑party).

Cross‑model coverage

Scrunch tracks citations across eight major AI platforms—ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, Meta AI, and Microsoft Copilot—so you can compare performance by platform or roll it up across the AI landscape. Data is collected using a combination of browser automation and official platform APIs, giving you broad coverage with consistent, comparable metrics.

Why this goes beyond traditional SEO tracking

Traditional SEO tools focus on SERPs, rankings, and backlinks. Scrunch focuses on AI search and assistants by:

• Tracking which URLs LLMs actually cite in answers
• Measuring how consistently your sources are referenced across prompts, personas, countries, and funnel stages
• Highlighting brand and competitor mentions inside cited sources
• Providing an Influence Score to show how broadly and reliably a source shapes AI responses
• Letting you segment by AI platform to see where you’re gaining or losing traction

URL‑level monitoring made simple

Want to follow a single page? Filter the Citations tab to “URL” (instead of domain) and track its:

• Brand/competitor mentions
• Related topics
• Unique prompts and total response counts
• Citation Consistency and Influence Score

For details on setup and workflows, read the step‑by‑step guide: How to track citations in AI search.

Analytics that show impact on brand visibility

Scrunch’s citation metrics—Prompts, Responses, Citation Consistency, and Influence Score—help you quantify how AI platforms use your content and mention your brand. You can also segment by persona, country, topic, and funnel stage to understand where visibility is strongest and where to improve. To roll performance up across topics and competitors, see the guide on how to measure AI share of voice.

If your important URLs aren’t being cited

Low or no citations often point to accessibility or content gaps:

• Verify AI crawlers can access your pages without barriers
• Ensure key content loads quickly and isn’t gated behind JavaScript
• Add relevant metadata (titles, descriptions)
• Compare your pages to URLs that are being cited and close content gaps against target prompts

To improve AI readiness automatically, consider Scrunch’s Agent Experience Platform (AXP), which delivers AI‑optimized content to visiting AI agents.

Related resources

• Can I monitor specific URLs in Scrunch? Read the FAQ: Monitor specific URLs and filter by platform, persona, and more
• Does Scrunch track citation quality or just frequency? Learn about Influence Score and other citation metrics
• Which AI platforms and LLMs can Scrunch track? See the supported platforms
• How does Scrunch collect AI platform data? Review the data collection methods