Can I monitor specific URLs in Scrunch?

Also asked as
  • Does Scrunch show which URLs get cited by AI?
  • How do I monitor URL performance in AI responses?

Yes, users can monitor specific URLs in Scrunch across all tracked prompts, as well as filter them by branded and non-branded prompt, topic, AI platform, persona, funnel stage, country, custom prompt tag, and citation owner (i.e., brand, competitor, or third-party).

Additional context: Scrunch automatically captures and records every URL cited by AI platforms, enabling tracking without manual URL submission.

Image from Citations dashboard in Scrunch

Example

For example, if a Scrunch user wants to monitor a specific URL, they can find it in the Citations dashboard.

Scrunch shows:

  • Whether the user’s brand or competitors are mentioned in the URL
  • Tracked topics the URL is related to
  • The unique number of prompts where the URL is cited
  • The total number of AI answers that have cited the URL
  • How consistently the URL is cited in AI answers
  • The URL’s Influence Score (calculated by multiplying the percentage of responses that have cited the source by the unique number of prompts)

Follow-up question: What do I do if my important URLs aren’t being cited by AI platforms?

If a user’s important URLs aren’t being cited by AI platforms, it may indicate technical accessibility issues or content gaps.

First, users should verify AI crawlers can access their URLs without barriers. Next, users should ensure content loads quickly without requiring JavaScript and includes relevant metadata like page titles and descriptions. Finally, users should review whether their content comprehensively answers target prompts (and compare it to content from other URLs that are being cited).

Users may want to consider enabling Scrunch's Site Diagnostics to identify and fix technical and editorial issues.