Scrunch features and capabilities

Scrunch helps you understand, improve, and measure how your brand shows up across AI platforms—then deliver AI-optimized content directly to AI agents.

Coverage and data collection

• Multi-LLM tracking across eight major AI platforms: ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, Microsoft Copilot, and Meta AI. Support for Grok is coming soon. See details in Which AI platforms and LLMs can Scrunch track and monitor?
• Multiple data collection methods, including browser automation and official platform APIs, to reliably capture prompt responses and citations. Learn more in What methods does Scrunch use to collect data from AI platforms?
• Global, multilingual coverage. Track prompts written in any language and in any country, with exact responses and citations saved for review. Details in Does Scrunch support international prompt tracking and multiple languages?

Monitoring and insight depth

• Prompts, personas, and funnel stages. Create customer personas, assign them to prompts, and filter results by persona, funnel stage, country, platform, and more. See How do I create and use customer personas in Scrunch? and Does Scrunch let me filter data based on persona and funnel stage?
• Brand presence, placement, and sentiment. Track whether you’re mentioned, where you appear within answers (top/middle/bottom), and how you’re discussed (positive/mixed/negative). Learn more in Does Scrunch track placement in AI responses? and Does Scrunch track sentiment about my brand in AI responses?
• Citations and Influence Score. See exactly which sources AI models cite (your brand, competitors, third parties) and prioritize efforts with Influence Score (quality + frequency). Explore Can Scrunch show what sources are being cited by AI models in their responses? and Does Scrunch track citation quality or just citation frequency?
• Share of voice and trends over time. Analyze competitive presence, time-series performance, and topic-level AI search volume estimates. See How does Scrunch measure AI share of voice?, Does Scrunch show change over time?, and How does Scrunch estimate AI search volume metrics?
• URL-level monitoring. Track how specific pages perform across prompts and platforms, and filter by branded vs. non‑branded prompts, tags, personas, and more. Details in Can I monitor specific URLs in Scrunch?

Competitive intelligence

• See where competitors are winning in AI answers and how you compare by platform, prompt, and citation. Start with How does Scrunch track competitor performance in AI search?
• Gap detection that highlights exactly where and why others are gaining visibility. Learn more in Can Scrunch identify where competitors are gaining visibility in AI search?
• Benchmarking across multiple answer engines to understand cross-platform strengths and weaknesses. See Does Scrunch do competitive benchmarking against multiple answer engines?

Traffic attribution and bot detection

• AI Referrals connects to GA4 to attribute human visitors who arrive from AI platforms. Details in Does Scrunch track AI referral traffic to my website?
• Agent Traffic captures real-time AI bot visits via CDN/hosting integrations—what each AI platform is crawling, how often, and more. See How does Scrunch detect AI bot traffic visiting my site?
• Combined view of AI visits. Understand both AI agents crawling your site and human traffic originating from AI answers. Learn how in How does Scrunch track AI search visits to my website?

AXP: deliver AI-optimized content

• Convert your website into an AI-optimized format and deliver it directly to AI user agents to improve understanding and citations. Overview in What is Scrunch’s Agent Experience Platform (AXP) and how does it work?
• Serve bot-friendly HTML and pre-rendered pages, routing AI user agents via your CDN. See How does Scrunch serve bot-friendly HTML and pre-rendered pages to AI crawlers?
• Make JavaScript-heavy sites fully crawlable for AI bots with no JS dependency. Details in How does Scrunch make a JavaScript-heavy website crawlable for AI bots?
• Improve AI visibility through monitoring, audits, and content delivery—end to end. Learn more in How does Scrunch help improve brand visibility across AI platforms?

Data access and integrations

• Export data via CSV and API for deeper analysis or reporting. See Can you export data from Scrunch?

Getting started

• Fast implementation. Many teams (including large enterprises) are deployed and collecting data within a day. Read How long does Scrunch implementation take?
• Try it free for 7 days. Get hands-on with core Explorer features including 100 prompts, three page audits, and one topic for AI Search Trends. Start in minutes—no sales call required. See Does Scrunch offer a free trial? and What features are included in Scrunch’s free trial?
• Ready to explore? Start a 7‑day free trial or book a demo with our team.