Features

Explore the core capabilities in Scrunch that help teams monitor, analyze, and improve brand visibility across today’s major AI platforms.

Data collection and coverage

Multi-LLM tracking. Scrunch supports eight major AI platforms—ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, Microsoft Copilot, and Meta AI. Support for Grok is coming soon. Learn more in Which AI platforms can Scrunch track and monitor?
Robust collection methods. Scrunch gathers prompt data via browser automation and official platform APIs. See What methods does Scrunch use to collect data from AI platforms?
Global, multilingual prompts. Track prompts in any country and language and see the exact responses and citations. Details in Does Scrunch support international prompt tracking and multiple languages?
URL-level monitoring. Track specific URLs across prompts and filter by branded/non-branded, persona, country, platform, funnel stage, topic, and citation owner. See Can I monitor specific URLs in Scrunch?
Placement and change over time. View whether your brand appears at the top, middle, or bottom of AI answers and analyze trends over customizable date ranges. See Does Scrunch track placement in AI responses? and Does Scrunch show change over time?
Data export. Export via CSV and API for deeper analysis. See Can you export data from Scrunch?

AI bot visits. Detect which AI platforms crawl your site, what they request, and how often—captured in real time via CDN and hosting integrations. See How does Scrunch detect AI bot traffic visiting my site?
AI referrals. Attribute human visits from AI platforms by connecting Scrunch to GA4. Learn more in Does Scrunch track AI referral traffic to my website?
AI search volume trends. Estimate topic-level AI search interest, seasonality, and brand/competitor presence using privacy-compliant third‑party data. See How does Scrunch estimate AI search volume metrics?

Competitor benchmarking. Compare presence across answer engines and see how you stack up at the prompt and platform levels. See Does Scrunch do competitive benchmarking against multiple answer engines? and How does Scrunch track competitor performance in AI search?
Gap detection. Identify where competitors are earning visibility you’re not. Details in Can Scrunch identify where competitors are gaining visibility in AI search?
Share of voice and sentiment. Measure AI share of voice across prompts and monitor positive, mixed, or negative sentiment in responses. See How does Scrunch measure AI share of voice? and Does Scrunch track sentiment about my brand in AI responses?
Citation analysis. See every source cited—brand, competitor, and third‑party—and assess impact with Influence Score (quality) alongside frequency. Learn more in Can Scrunch show what sources are being cited by AI models in their responses?, Does Scrunch track citation quality or just citation frequency?, and Does Scrunch help me prioritize citation sources?

AI-optimized delivery. AXP converts your site into an AI‑friendly format and delivers it directly to AI agents to improve how platforms read, understand, and cite your content. See What is Scrunch’s Agent Experience Platform (AXP) and how does it work?
Bot-friendly HTML and pre-rendering. Serve AI crawlers a clean, pre-rendered HTML version of content via CDN routing to AXP. Learn more in How does Scrunch serve bot-friendly HTML and pre-rendered pages to AI crawlers?
JavaScript-heavy sites. Make JS‑dependent pages crawlable for AI agents—no JavaScript required for the version agents receive. See How does Scrunch make a JavaScript-heavy website crawlable for AI bots?

Scrunch helps teams assess and improve AI-readiness through:

AI crawler accessibility. Verify that AI user agents can reach and render your content via AXP’s bot-friendly delivery and CDN routing.
Render and content completeness. Ensure AI agents receive pre‑rendered, JavaScript‑independent HTML that surfaces your core content.
Bot visibility diagnostics. Monitor which AI platforms are crawling your site, the frequency of access, and requested paths.
URL-level coverage. Track whether priority pages are cited or mentioned across prompts, platforms, personas, and countries.
Multi-LLM consistency. Compare brand presence, placement, and citations across eight AI platforms to spot inconsistencies.
Citation quality and influence. Identify which sources AI models trust most for your topics, and where to pursue higher‑impact citations.
Competitive gaps. Detect prompts and topics where competitors are favored and quantify opportunity areas.
Share of voice and sentiment. Gauge overall visibility and how your brand is portrayed within AI responses over time.
AI referral validation. Confirm that AI exposure translates into on-site visits via GA4 integration.
Data portability. Export data via CSV or API for custom audits and reporting.

Scrunch is designed to be approachable for digital marketing consultants and in-house teams:

Fast setup. Many customers, including large enterprises, are deployed and collecting data within one day. See How long does Scrunch implementation take?
Familiar workflows. Copy‑paste or import keywords (CSV) and Scrunch will auto‑convert them into prompts. Create personas, add competitors, and organize by topics and funnel stages.
Precise filtering. Slice data by persona, funnel stage, prompt tags, country, platform, topic, and citation owner to answer specific questions quickly. See Does Scrunch let me filter data based on persona and funnel stage?
Actionable insights. Move from monitoring to optimization with citation analysis, gap detection, and AXP delivery for AI‑friendly content.

Want to try it hands-on? Start a 7‑day self‑serve trial of the Explorer plan—no sales call required. Start a free trial.