Yes. Scrunch tracks competitor visibility across major AI platforms through automated monitoring, citation analysis, and gap detection—so you can see exactly where competitors outperform your brand in AI responses and why.
Scrunch continuously collects and analyzes AI responses across supported platforms (including ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, Meta AI, and Microsoft Copilot). Data is filterable by time period, competitor, prompt, persona, platform, geography, and more, enabling precise, targeted analysis of visibility gaps.
What you can analyze: - Competitive presence: How often specific competitors are mentioned or cited in responses, versus your brand. - Prompt coverage: Which seed prompts and prompt variants trigger competitor mentions across each AI platform. - Citation influence: Which competitor and third‑party URLs are most influential in responses. Scrunch displays an impact score (e.g., “Influence Score”) calculated from how frequently a source is cited and across how many unique prompts. - Full-response context: Read the exact answers, see which brands appear, how many competitors are mentioned, and what sources are cited in each response. - Automated gap alerts: Get flagged when AI responses mention competitors but not your brand.
Scrunch provides analytics to quantify your brand’s AI visibility and compare it to competitors over time: - Brand presence and competitive presence: Mentions and citations across platforms, prompts, and topics. - Share of voice: Side‑by‑side comparisons with line charts to visualize gains or declines. - Citation rate and influence: Which sources move the needle most for each topic. - Sentiment and placement: How you’re framed and where you appear in responses. - AI traffic insights: Track AI agent/bot visits and referral traffic from AI platforms.
To separate real trends from one‑off changes, Scrunch recommends measuring brand mentions and citations consistently over 2–3 week windows and comparing adjacent periods.
How this differs from traditional keyword tools: - Instead of estimating search volume, Scrunch measures AI search trend volume by counting brand mentions, citations, and coverage across tracked prompts, topics, and platforms. - It focuses on how AI models actually answer questions (and which sources they trust), not just how often people search for a keyword. - You can still pair this with traditional keyword research; Scrunch complements it by revealing which content AI assistants use and recommend.
Scrunch is purpose‑built for AI search, combining monitoring, competitive intelligence, and action into one workflow: - Multi‑platform monitoring: Track across leading AI assistants, not just a single LLM snapshot. - Persona and geography filters: See how visibility shifts by audience and market. - Citation‑level analysis: Pinpoint the exact pages influencing AI answers and benchmark against them. - Suggested Competitors: Automatically surfaced competitive brands from response data, with one‑click add and historical backfill. - From insight to action: Pair monitoring with technical audits and Scrunch’s AXP to deliver AI‑optimized content to AI agents visiting your site.
Compared to generic monitoring tools (including those that snapshot a single model or rely on keyword proxies), Scrunch emphasizes: - Cross‑platform coverage with full response capture. - Time‑series trends over standardized prompts and topics. - Source‑level influence tracking to inform content, PR, and partnerships. - Practical remediation via automated insights and site audits.
Yes. Scrunch’s Suggested Competitors feature automatically identifies competitive brands from response data so you can add them (with historical backfill) or dismiss suggestions.
Highlights: - Monitoring & Insights across leading AI platforms - Competitive presence and share‑of‑voice reporting - Prompt‑level drill‑downs and full response views - Citation tracking with influence scoring - Persona, platform, geography, and timeframe filters - Automated gap alerts and insights - Site audits and technical checks for AI accessibility - AXP to deliver AI‑friendly content to visiting AI agents
For plan details, visit the Scrunch pricing page.