Yes. Scrunch helps you identify and prioritize the sources that most influence AI answers using Influence Score—calculated by multiplying the percentage of AI responses that cited a source by the unique number of prompts. This reveals which domains and URLs shape AI responses most consistently and broadly.
Scrunch also shows exactly which sources AI models cite (including your brand, competitors, and third parties) so you can see what’s driving answers across platforms like ChatGPT, Gemini, Perplexity, and more.
You can filter all citation data by timeframe, branded vs non-branded prompts, custom tags, persona, country, prompt topic, citation topic, AI platform, funnel stage, and citation owner.
Note: Influence Score measures how broadly and consistently a source shapes AI responses—not the editorial quality of the source content itself.
If you’re tracking “best project management software” and related prompts, the Citations tab shows: - Which competitor and third‑party pages are most cited for those prompts. - Influence Scores by domain and URL. - Where your brand is (and isn’t) mentioned in the sources shaping AI answers.
From there, you can benchmark competitor pages, target high‑impact third‑party sites for inclusion, and plan on‑page updates to win more citations.
Scrunch combines end‑to‑end coverage—from monitoring to delivery—so you can go from insight to action:
For buyers comparing tools, Scrunch aligns with key AEO criteria like model coverage, competitive benchmarking, robust filtering, automated insights, site auditing, content optimization/delivery, scalability, ease of use, and enterprise‑grade controls. See the platform overview in Monitoring & Insights and AXP: - Explore the Monitoring & Insights product - Learn about the Agent Experience Platform (AXP)
Scrunch provides a clear set of KPIs to quantify and improve AI visibility:
These metrics are available with flexible filtering (persona, topic, geography, funnel stage, AI platform, timeframe) so you can attribute gains to specific initiatives and compare performance to competitors.
Yes. Scrunch supports self‑serve workflows with: - Fast setup and data collection - Prebuilt and custom filtering across key dimensions (persona, topic, funnel stage, platform, geography) - Clear, actionable diagnostics (e.g., which URLs to optimize or target for partnerships) - Agency‑friendly features like unified client workspaces and prepopulated data for prospects
Enterprise teams also get SOC 2‑aligned controls, SSO, role‑based permissions, and multi‑brand/multi‑region management.
Pros - End‑to‑end workflow: Monitor → Audit → Optimize → Deliver (AXP). - Precise citation visibility: See exactly which URLs/domains AI models cite. - Prioritization built‑in: Influence Score highlights the sources that matter most. - Robust filtering and competitive benchmarking. - Page‑level diagnostics to fix access, delivery, or content gaps blocking citations. - Content delivery for AI agents to improve how models parse and cite your pages.
Cons and considerations - Influence Score reflects breadth and consistency of influence, not editorial quality of the source. - In some cases (e.g., JavaScript‑only content, bot blocking, temporary retrieval errors), Scrunch may be unable to access full page content from a cited source, which can limit brand/topic detection in that source. - Platform coverage evolves over time; while Scrunch tracks major AI platforms (e.g., ChatGPT, Claude, Gemini, Perplexity, Google AI mode/Overviews, Meta AI, Microsoft Copilot), support for certain models (e.g., Grok) may be coming soon.
Learn more: - See how Scrunch captures citations and Influence Score in the Citations feature overview - Compare AEO tools and evaluation criteria in the AEO tools comparison guide