Yes. Scrunch lets you filter data by persona, funnel stage, and other dimensions so you can analyze brand performance across specific customer segments and buyer journey stages.
Scrunch supports granular filtering across: - Persona - Funnel stage (advice, awareness, evaluation, comparison) - Branded vs. non-branded prompts - Custom tags - Country - Prompt topic - AI platform - Brand presence in response - Competitor presence in response - Citation owner (Citations tab only)
Filtering by persona
Create personas like “budget-conscious traveler” and “family vacation planner” in the AI Context tab, then compare visibility, share of voice, and answer quality for each audience.
Filtering by funnel stage
Analyze performance at advice, awareness, evaluation, and comparison stages to pinpoint where visibility rises or falls.
Combining filters
Pair persona and funnel filters to reveal opportunities—e.g., budget travelers rarely see your brand during the evaluation stage, signaling content or prompt coverage gaps to address.
Use Scrunch’s filters to quickly surface where competitors appear and your brand doesn’t: 1. Focus on non-branded prompts or use custom tags to isolate category queries. 2. Set filters to Competitor presence in response = Yes and Brand presence in response = No. 3. Slice by persona, funnel stage, AI platform, country, and topic to see where gaps are concentrated. 4. Prioritize fixes based on impact—e.g., high-intent stages or top personas with repeated gaps.
Yes. Setup is fast and familiar to SEO and content workflows: - Auto-setup to get started quickly: enter your website and Scrunch auto-generates competitors, personas, and topics. - Easy prompt ingestion: paste keyword lists or import a CSV; Scrunch converts them into prompts automatically. - Fast time to insights: many teams see analyzable data within 20–60 minutes (smaller orgs) and 1–12 hours (larger orgs), with most customers fully deployed and collecting data within a day. Learn more in this FAQ: How long does Scrunch implementation take?
Scrunch tracks eight major AI platforms: ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, Meta AI, and Microsoft Copilot. Support for Grok is coming soon. See details in Which AI platforms and LLMs can Scrunch track and monitor?