Does Scrunch let me filter data based on persona and funnel stage?
Yes. Scrunch lets you filter data by customer persona, funnel stage, and more so you can analyze brand performance across specific segments and buyer-journey moments with precision.
How it works
Filtering by persona
Create personas like “budget-conscious traveler” or “family vacation planner” in the AI Context tab, then compare how your brand performs for each customer type.
Filtering by funnel stage
Analyze performance at advice, awareness, evaluation, and comparison stages to see where visibility rises or falls in the journey.
Combining filters
Pair persona and funnel filters to uncover targeted opportunities—for example, discovering that budget travelers rarely see your brand during the evaluation stage.
What else can I filter?
Scrunch supports a wide range of filters to refine your analysis:
Branded vs. non-branded prompts
Custom tags
Persona
Country
Prompt topic
AI platform
Funnel stage
Brand presence in response
Competitor presence in response
Citation owner (Citations tab only)
Notes and tips
Create and manage personas in the Context tab, including geography settings. Prompts tied to a persona will use that persona’s regional settings. You can also assign multiple personas to the same prompt. Learn more in How to create and use personas in Scrunch.
You can filter by specific AI platforms. Scrunch currently supports eight major AI platforms, including ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, Meta AI, and Microsoft Copilot. See the full list in Which AI platforms and LLMs can Scrunch track and monitor.