Does Scrunch track sentiment about my brand in AI responses?
Yes—Scrunch analyzes the tone of AI answers that mention your brand and categorizes sentiment as positive, mixed, or negative. Mixed sentiment means an AI response includes both pros and cons or neutral observations about your brand. Scrunch’s sentiment model is trained specifically on AI responses to identify favorable, balanced, or critical positioning.
What you can analyze
Cross‑platform sentiment: See how AI platforms like ChatGPT, Gemini, Perplexity, Google AI Overviews, Meta AI, and Microsoft Copilot talk about your brand.
Platform‑specific views: Drill into a single AI platform to understand how sentiment differs by channel.
Filtered insights: Slice sentiment by persona, funnel stage, region, and topic to pinpoint where perception is strongest or needs work.
Prompt‑level detail: Inspect sentiment (and the full AI response) for each tracked prompt variant.
Analytics for brand visibility and competitive context
Scrunch also provides analytics to measure and compare AI visibility for your brand and competitors you track:
Brand presence percentage: Scrunch measures visibility as the percentage of AI responses that explicitly mention a given brand across your tracked prompts. It only counts explicit mentions inside the AI answer, not just citations, for a more consumer-accurate view of how brands appear in AI results. Learn more about accuracy in the brand presence metric in the related FAQ: How accurate is Scrunch at tracking brand presence across LLMs?
Competitive comparisons: Track presence and sentiment for your brand and competitor brands side‑by‑side across platforms, topics, and audiences. Scrunch uses real AI responses collected via browser automation and official APIs to ensure apples‑to‑apples comparison across channels. See data collection methods here: What methods does Scrunch use to collect data from AI platforms?
Trend analysis over time: Scrunch aggregates data across prompt variants (with 90‑day smoothing) to reduce noise and highlight meaningful changes in visibility and sentiment.
Platform and topic breakdowns: Identify where your brand’s presence leads or lags competitors—by AI platform, topic, persona, or region—so you can prioritize the biggest impact areas.
Impact measurement: Establish a baseline, ship content or site changes, then monitor deltas in presence and sentiment to quantify lift. You can pair monitoring with Scrunch’s Agent Experience Platform (AXP) to deliver AI‑optimized content to visiting AI agents and track the before/after effect. Explore Monitoring & Insights and AXP.
How Scrunch determines sentiment
Positive: Language that is favorable or endorsing your brand.
Mixed: Balanced language that includes both strengths and drawbacks or neutral observations.
Negative: Language that highlights drawbacks or positions competitors as more desirable.
Supported AI platforms
Scrunch currently supports eight major AI platforms—ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, Meta AI, and Microsoft Copilot—with Grok support coming soon. See the full list: Which AI platforms and LLMs can Scrunch track and monitor?
Fast setup and getting started
Implementation is fast—many customers (including large enterprises) are deployed and collecting data within a day. Details here: How long does Scrunch implementation take?