What AI models and agents does Scrunch currently track traffic for?

Scrunch detects and reports AI bot traffic across the major AI platforms so you can see exactly which models are crawling your site and why. Coverage today includes: - ChatGPT (OpenAI) - Claude - Gemini - Perplexity - Google AI Overviews - Google AI Mode - Microsoft Copilot - Meta AI

Support for Grok is coming soon.

Image from Agent Traffic tab in Scrunch

What you’ll see in Agent Traffic

When you connect your CDN or hosting provider, Scrunch captures real-time bot visits and classifies what each agent is doing: - Traffic over time by platform and model - Request type classification: training, indexer, or retrieval - Top AI agents and top pages bots are visiting - Side-by-side human vs. AI bot traffic - A chronological, real-time log of bot requests

Why request type matters: - Training: AI platforms are collecting content as source material - Indexer: content is being cataloged for future retrieval - Retrieval: highest intent—an AI was answering a live user query and came to your site

How detection works and integrations

Scrunch uses direct CDN and hosting integrations to capture bot activity as it happens, including which AI platforms are accessing content, what they request, and how frequently they visit.

Supported providers include Akamai, AWS CloudFront, Cloudflare, Fastly, Vercel, and WordPress. If your CMS doesn’t expose raw logs, platforms like HubSpot CMS, BigCommerce, Shopify, Squarespace, Uberflip, Webflow, and Wix can still connect to Scrunch via a Cloudflare proxy.

To get started, you can connect your CDN or web service directly to Scrunch.

Beyond crawlers: measure traffic and impact from AI platforms

Scrunch complements Agent Traffic with AI Referrals to show the human impact of AI: - Connects to Google Analytics 4 to attribute AI-referred sessions, views, revenue, and conversions (if configured in GA4) - Breaks down AI sources and landing pages to see which AI platforms drive visitors and outcomes

This gives you both sides of AI visibility: which agents are engaging with your content and what real traffic and results those platforms drive.

Analytics for brand and competitive visibility

In Monitoring & Insights, Scrunch tracks how your brand appears across AI platforms for your key prompts and personas. You can: - Compare brand presence, position, sentiment, and citations across LLMs - Review full AI responses to understand how and why your brand (and competitors) are being recommended - Analyze agent traffic by platform to see which models most frequently train on, index, or retrieve your pages

Together, these views link AI exposure (citations and presence) to on-site activity (agent visits) and downstream performance (AI-referred traffic and conversions).

Which LLMs should you prioritize?

As a baseline, prioritize ChatGPT and Google AI Overviews due to their broad reach. From there, add additional platforms (e.g., Gemini, Perplexity, Claude, Copilot, Meta AI) and use Scrunch data to refine your mix based on which agents hit your site most and which AI sources drive meaningful referral traffic.

If you’d like to see your own coverage end to end, you can start a free trial or book a demo.

Unique to Scrunch: optimize for AI agents, not just measure them

Scrunch’s Agent Experience Platform (AXP) lets you deliver AI-optimized content to visiting agents—so you’re not only seeing the crawls and referrals, you’re improving how AI systems understand and cite your brand. This pairs with Monitoring & Insights and Agent Traffic to form a closed loop: measure visibility, capture agent activity, optimize what AI consumes, and track the impact in GA4.