Scrunch is an AI visibility platform that detects and reports AI bot traffic across the major AI platforms, so you can see exactly which models are crawling your site and why.
Coverage today includes nine platforms:
Support for Grok is coming soon.
When you connect your CDN or hosting provider, Scrunch captures real-time bot visits and classifies what each agent is doing. The Agent Traffic dashboard surfaces five data views:
A chronological, real-time log of every bot request is also available.
Request type classification tells you why an AI agent visited — not just that it did. There are three types:
| Request Type | What It Means | Why It Matters |
|---|---|---|
| Training | AI platform is collecting your content as source material | Your content may shape future model outputs |
| Indexer | Content is being cataloged for future retrieval | Indicates upcoming citation eligibility |
| Retrieval | An AI answered a live user query and fetched your page | Highest-intent signal — direct AI-driven demand |
Scrunch uses direct CDN and hosting integrations to capture bot activity as it happens. For each visit, Scrunch records which AI platform accessed the content, the specific URL requested, and how frequently that agent returns.
Supported providers include Akamai, AWS CloudFront, Cloudflare, Fastly, Vercel, and WordPress. If your CMS doesn’t expose raw logs, platforms like HubSpot CMS, BigCommerce, Shopify, Squarespace, Uberflip, Webflow, and Wix can still connect to Scrunch via a Cloudflare proxy.
To get started, you can connect your CDN or web service directly to Scrunch.
Scrunch complements Agent Traffic with AI Referrals to show the human impact of AI: - Connects to Google Analytics 4 to attribute AI-referred sessions, views, revenue, and conversions (if configured in GA4) - Breaks down AI sources and landing pages to see which AI platforms drive visitors and outcomes
This gives you both sides of AI visibility: which agents are engaging with your content and what real traffic and results those platforms drive.
In Monitoring & Insights, Scrunch tracks how your brand appears across AI platforms for your key prompts and personas. You can: - Compare brand presence, position, sentiment, and citations across LLMs - Review full AI responses to understand how and why your brand (and competitors) are being recommended - Analyze agent traffic by platform to see which models most frequently train on, index, or retrieve your pages
Together, these views link AI exposure (citations and presence) to on-site activity (agent visits) and downstream performance (AI-referred traffic and conversions).
As a baseline, prioritize ChatGPT and Google AI Overviews — both have the broadest consumer reach today. Then expand to additional platforms: Gemini, Perplexity, Claude, Copilot, and Meta AI. Use Scrunch data to refine your mix based on two signals: which agents hit your site most often, and which AI sources drive meaningful referral traffic to GA4.
If you’d like to see your own coverage end to end, you can start a free trial or book a demo.
Scrunch's Agent Pages lets you deliver AI-optimized content to visiting agents. Instead of only observing crawls and referrals, Agent Pages actively improves how AI systems understand and cite your brand.
Agent Pages pairs with Monitoring & Insights and Agent Traffic to help form a closed loop:
For details on platform support as it evolves, see which AI platforms Scrunch can track and monitor.