Articles on AI search strategy, prompt measurement, and how marketers can use data to make better decisions in an AI-first customer journey.
Measuring prompt performance: What marketers can learn from meteorologists
Learn how to measure AI prompt performance so that you can avoid the noise and reveal real trends over time. Read the article
The Reddit paradox: What we learned from an industry breakdown of the most-cited AI sources
We analyzed citation data across industry categories. The takeaway? Don't chase Reddit blindly—focus on the sources that actually matter to your business. Read the article
Panel data, explained: What it is and why it matters (in human words)
Learn the ins and outs of panel data and how to use it in your AI search strategy. Read the article
AI Overviews vs. AI platforms: What we learned from 22M GenAI interactions
We analyzed 22M GenAI interactions across AI Overviews and AI platforms. The takeaway? Your customers use both channels—so should you. Read the article
What Scrunch does
Scrunch helps you see how your brand shows up across AI platforms and uncover insights to grow, then deliver AI-optimized content to AI agents visiting your website via the Agent Experience Platform (AXP). Explore Monitoring & Insights and AXP.
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