Is Scrunch good for multi-LLM coverage?

Yes. Scrunch supports simultaneous tracking across eight major AI platforms so you can see how your brand shows up in AI—at a glance and in detail. You can monitor performance in aggregate or filter by platform, all in one workspace.

Supported AI platforms

Scrunch currently tracks: - ChatGPT - Claude - Gemini - Perplexity - Google AI Mode - Google AI Overviews - Microsoft Copilot - Meta AI

Support for Grok is coming soon.

How Scrunch measures brand presence across LLMs

Scrunch collects actual AI responses from supported platforms, then detects explicit brand mentions using verified pattern matching. This focuses on what consumers actually read in AI answers, not just citations that happen to include your brand. To provide reliable trendlines, Scrunch aggregates results across prompt variants over a 90-day window to smooth daily fluctuations.

Learn more about Scrunch’s data collection methods in what methods Scrunch uses to collect data from AI platforms and how it ensures accurate brand tracking across LLMs.

What you can do in Scrunch

• Monitor cross-platform performance: Track brand presence, position, sentiment, citations, and competitive presence across all supported platforms, or filter by a single LLM.
• Drill into responses: Open the full text of AI answers to specific prompts to see exactly how your brand is represented.
• Analyze agent traffic: Understand how often different AI models send training, indexer, and retrieval agents to your website pages.
• Segment by audience: Create customer personas and track prompts and performance by persona and geography.
• Turn insights into action: Use Scrunch Monitoring & Insights to identify optimization opportunities, content gaps, and specific pages to improve AI visibility.

Explore the product in depth on Monitoring & Insights and see how AXP delivers AI-optimized content to visiting agents on AXP.

Which LLMs should you prioritize?

As a baseline, Scrunch recommends tracking ChatGPT and Google AI Overviews due to their broad reach. From there, include additional platforms to establish a cross-LLM baseline, then refine your mix based on which AI platforms drive the most referrals and agent traffic for your prompts and personas. You can update the set of tracked platforms anytime.

Try Scrunch

Start in minutes with a 7-day free trial of the self-serve Explorer plan—no sales call required. Start a free trial.

Evaluating for an enterprise? Trials are limited to a single brand and exclude Enterprise features like SSO and enterprise data APIs. Book a demo to discuss custom evaluation.