If you’re an Instagram addict like us, you will have definitely seen some spectacular flatlays from your favourite bloggers, influencers and brands on the social networking app. A good flatlay is carefully constructed and pieced together with purpose, yet effortlessly tells a stylish story. So what are their secrets and how do they do it? Here are our top 10 flatlay tips for Instagram that will make you a #flatlayqueen in no time.
Use A Basic Background
Opt for a flatlay background that complements the featured products and doesn’t distract the viewer from the main subject. Simple backgrounds, such as tabletops, wooden floorboards, white cardboard, bench tops, marble tiles, shaggy rugs and clean bed sheets work well in almost any situation, so have a look around your home for surfaces to flatlay on.
Shoot in Natural Light
The number one rule of flatlay images is to always shoot in natural light, either in the morning or afternoon as the midday light is quite harsh. Natural light is best because it does not create shadows, so shoot somewhere that is drenched in natural light, perhaps near a large window or glass doors. Try different places around your home and office until you find a place that gives you the best natural lighting.
Leave Space Between Each Object
To ensure your flatlay is not cluttered and chaotic, leave space between each product. The space doesn’t have to be big, but it needs to be enough to balance out the image.
Pick A Theme
The theme is important because your flatlay should tell a story or describe a moment in time, so ensure every piece of the flatlay helps to tell the story and is in line with the overall theme. The theme could be anything, from travel, fashion, beauty and food to ‘a day in the life’ or ‘what’s in my bag.’ Whatever the case, use products that naturally go well together and would be seen in the same scene.
Check out some epic flatlays for inspiration before you venture out into the world of flatlaying. Some of our Aussie favourites are @margaret__zhang, @meohmygirl, @taramilktea and @jasminedownling, just to name a few.