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    AXP (Agent Experience Platform) Deliver an optimized experience to AI agents. Agent Traffic Analyze AI website traffic. Site Maps Understand how AI consumes your site.

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Agent Experience

AXP (Agent Experience Platform) Deliver an optimized experience to AI agents. Agent Traffic Analyze AI website traffic. Site Maps Understand how AI consumes your site.

Monitoring & Insights

Monitoring & Citations Know how your brand shows up in AI. Insights Get actionable tips to grow your AI presence. Shopping See AI search performance at the product level.
AI Search Trends Explore emerging AI search patterns and behaviors.

Enterprise

AI visibility, insights, and action—any scale.

Agencies

Help your clients navigate the AI-first customer journey.

Guide to AI search Blog Customers
How-to guides FAQs Scrunch Labs
Blog Product Data studies Takes Explainers Company
explainers Your AI site crawlability questions, answered
Your AI site crawlability questions, answered
data studies The prompt-to-purchase pipeline: What millions of search events told us about how AI influences buyer behavior
The prompt-to-purchase pipeline: What millions of search events told us about how AI influences buyer behavior
product Introducing Knowledge Studio: Give AI user agents a living source of brand truth
Introducing Knowledge Studio: Give AI user agents a living source of brand truth
explainers Your AI search trend and volume questions, answered
Your AI search trend and volume questions, answered
explainers The 7 best answer engine optimization (AEO)/generative engine optimization (GEO) tools for 2026
The 7 best answer engine optimization (AEO)/generative engine optimization (GEO) tools for 2026
explainers The 4 best answer engine optimization (AEO)/generative engine optimization (GEO) platforms for enterprise companies in 2026
The 4 best answer engine optimization (AEO)/generative engine optimization (GEO) platforms for enterprise companies in 2026
explainers The 3 best answer engine optimization (AEO)/generative engine optimization (GEO) platforms for agencies in 2026
The 3 best answer engine optimization (AEO)/generative engine optimization (GEO) platforms for agencies in 2026
company Scrunch is now a Sitecore company
Scrunch is now a Sitecore company
product New in Scrunch: Find and fix your AI blind spots with Content Gaps
New in Scrunch: Find and fix your AI blind spots with Content Gaps
explainers Your AI bot traffic questions, answered
Your AI bot traffic questions, answered
takes Most ‘agency-ready’ AEO tools aren't
Most ‘agency-ready’ AEO tools aren't
product Introducing Scrunch MCP: Talk to your AI search data in natural language—then put it to work
Introducing Scrunch MCP: Talk to your AI search data in natural language—then put it to work
data studies LinkedIn posts that robots can’t resist: What the data says about ChatGPT citations
LinkedIn posts that robots can’t resist: What the data says about ChatGPT citations
explainers Your AI search citation questions, answered
Your AI search citation questions, answered
explainers Your AI search monitoring questions, answered
Your AI search monitoring questions, answered
data studies A shot at the funnel: What millions of GLP-1 convos reveal about AI search
A shot at the funnel: What millions of GLP-1 convos reveal about AI search
product New in Scrunch: Track which topics and personas drive brand perception over time with Sentiment Trends
New in Scrunch: Track which topics and personas drive brand perception over time with Sentiment Trends
takes AI search digest: Q1 2026 industry lookback
AI search digest: Q1 2026 industry lookback
takes From keywords to prompts: How to right-size your AI search tracking
From keywords to prompts: How to right-size your AI search tracking
product New in Scrunch: Find your prompt-tracking Goldilocks zone with Topic Prompt Optimizations
New in Scrunch: Find your prompt-tracking Goldilocks zone with Topic Prompt Optimizations
data studies The half-life of AI citations: What 3.5 million citation events taught us about AI’s memory
The half-life of AI citations: What 3.5 million citation events taught us about AI’s memory
product Introducing Shopping: A new level of AI answer transparency for your products
Introducing Shopping: A new level of AI answer transparency for your products
takes The ROI of AEO (and how to prove it)
The ROI of AEO (and how to prove it)
takes What actually works for AI search optimization
What actually works for AI search optimization
takes Measuring prompt performance: What marketers can learn from meteorologists
Measuring prompt performance: What marketers can learn from meteorologists
data studies The Reddit paradox: What we learned from an industry breakdown of the most-cited AI sources
The Reddit paradox: What we learned from an industry breakdown of the most-cited AI sources
product Introducing Site Maps: Know how AI consumes your site and optimize it
Introducing Site Maps: Know how AI consumes your site and optimize it
product Partnership announcement: Diagnose citation gaps with Scrunch, turn content into earned placements with Stacker
Partnership announcement: Diagnose citation gaps with Scrunch, turn content into earned placements with Stacker
takes Panel data, explained: What it is and why it matters (in human words)
Panel data, explained: What it is and why it matters (in human words)
takes ChatGPT ads are coming—here’s how to prepare
ChatGPT ads are coming—here’s how to prepare
takes AI search digest: Q4 2025 industry lookback
AI search digest: Q4 2025 industry lookback
product Partnership announcement: See which citations matter in Scrunch, automate brand mentions with Noble
Partnership announcement: See which citations matter in Scrunch, automate brand mentions with Noble
takes ChatGPT’s app marketplace is open—should you be building?
ChatGPT’s app marketplace is open—should you be building?
product New in Scrunch: See what Copilot’s saying about your brand
New in Scrunch: See what Copilot’s saying about your brand
takes Why your competitors are winning in AI search (and how to fix it)
Why your competitors are winning in AI search (and how to fix it)
product New in Scrunch: Auto-detect competitive brands in AI search with Suggested Competitors
New in Scrunch: Auto-detect competitive brands in AI search with Suggested Competitors
data studies AI Overviews vs. AI platforms: What we learned from 22M GenAI interactions
AI Overviews vs. AI platforms: What we learned from 22M GenAI interactions
product Introducing AI Search Trends
Introducing AI Search Trends
takes From SEO to AEO: new metrics that matter in AI search
From SEO to AEO: new metrics that matter in AI search
product Enterprise-ready is a mindset, not a checklist
Enterprise-ready is a mindset, not a checklist
explainers A biased guide to buying products for AI search (aka AEO/GEO buyer's guide)
A biased guide to buying products for AI search (aka AEO/GEO buyer's guide)
product A better way to answer: “How’s our brand showing up in AI?”
A better way to answer: “How’s our brand showing up in AI?”
takes What OpenAI’s ChatGPT Apps SDK means for developers and brands
What OpenAI’s ChatGPT Apps SDK means for developers and brands
product Reintroducing Agent Traffic Monitoring
Reintroducing Agent Traffic Monitoring
product Every prompt in its right place
Every prompt in its right place
takes Instant Checkout in ChatGPT: What it means for Ecommerce operators
Instant Checkout in ChatGPT: What it means for Ecommerce operators
takes The end of browsing: How ChatGPT is collapsing the marketing funnel
The end of browsing: How ChatGPT is collapsing the marketing funnel
takes Why people are turning to ChatGPT for 'vendor bake-offs'
Why people are turning to ChatGPT for 'vendor bake-offs'
takes How ChatGPT is quietly replacing review sites
How ChatGPT is quietly replacing review sites
takes Not All AI Traffic is Equal: How to Spot the Bots That Drive Revenue
Not All AI Traffic is Equal: How to Spot the Bots That Drive Revenue
product July 2025 Product Update
July 2025 Product Update
product Announcing our Series A
Announcing our Series A
product Introducing expanded coverage for Google AI Mode, Gemini, and ChatGPT Shopping
Introducing expanded coverage for Google AI Mode, Gemini, and ChatGPT Shopping
takes The crawl is coming from inside the house
The crawl is coming from inside the house
takes Agency Partner Spotlight: Meet Socius Marketing
product June 2025 Product Update
takes A Tale of Two Webs: Cloudflare’s Pay per crawl aims to save content creators while other businesses race to make more content available
company Scrunch AI welcomes Andrew Sorensen as Head of Customer Success
takes The AI-Powered Agency: How collaboration is being rewired in 2025
takes Publishers vs. Platforms: The battle for visibility heats up in 1H’2025
product May 2025 Product Update
takes AI, Search & Agents: Key takeaways from Google I/O and Microsoft Build 2025
product Announcing Scrunch AI's Agency Partner Program
takes Is your best new customer an AI bot?
product Introducing Scrunchable Week in Review
product April 2025 Product Update
takes Navigating the future of search: Insights from the Voices of Search podcast
takes 4 key takeaways from Scrunch’s research collaboration with Bain & Company
takes Your most important site visitor is no longer human
product March 2025 Product Update
company Scrunch AI welcomes Colleen Tuohy as Head of Marketing
takes Anthropic has released web search for Claude
company Scrunch AI welcomes Adrian Del Busso as Head of Revenue
takes 3 key takeaways from CMO Summit New York
takes Significant updates to ChatGPT Search are coming
product Scrunch AI launches out of beta to help more businesses win in the AI Search era
takes OpenAI announces Deep Research
takes ChatGPT launches Operator web browser agent
takes CEO Chris Andrew interviewed on CMO Confidential
product Announcing Scrunch AI
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