Optimizing your site for AI search: Introducing Site Maps
AI—not just people—is visiting your website. Scrunch Site Maps connects the dots between how AI agents consume your site and what to fix so you show up accurately in AI answers.
With Site Maps, you can:
- Map your entire site to see AI visibility at a glance and prioritize pages to fix.
- Drill into any page to view performance by model, prompts you should be winning, diagnostics, and citations.
- Run a Deep AI Audit to pinpoint access, delivery, and content issues blocking AI visibility.
- Generate an AI-optimized version of a page and deliver it directly to AI agents via AXP—without changing the human experience.
How Scrunch’s AI site audit differs from a traditional SEO crawl
Traditional SEO crawls focus on human-first web indexing (e.g., broken links, on-page tags, sitemaps) to improve search engine rankings. Scrunch’s Deep AI Audit focuses on AI agents and answer surfaces:
Access controls: Confirms whether AI agents are allowed to retrieve content and whether they can reach key assets.
Content delivery: Evaluates technical hygiene for agent retrieval (e.g., heavy client-side rendering, JavaScript bloat, speed).
Content quality for AI: Checks whether page structure, summaries, metadata, and semantic markers help LLMs interpret and cite your content.
Model-aware performance: Tracks how pages perform across different AI models and platforms over time.
From diagnosis to delivery: Moves straight from audit to Optimizer and AXP so you can deploy AI-only content without disrupting your human UX.
In short, SEO crawls help you rank for web search; Scrunch audits help you get cited and recommended in AI answers.
What Scrunch tracks for AI visibility that SEO tools don’t
Scrunch measures the signals that matter for AI surfaces:
Agent Traffic: Real-time monitoring of AI bots crawling your site (by model, request type, and top content). Requires a simple CDN or hosting integration. Learn more in How Scrunch tracks AI search visits.
AI Referrals: Human visitors who arrive from AI platforms, synced from GA4 (sessions, views, conversion rates, and revenue if configured).
Citations and prompts: Where your pages are cited in AI responses—and where they should be but aren’t—across platforms like ChatGPT, Claude, Gemini, Perplexity, and more.
Page-level AI metrics: Audit Score, Agent Traffic, Citations, and AI Referrals, plus performance by model over time.
Is Scrunch user-friendly for SEO and content consultants?
Yes. Site Maps is built around a familiar diagnose–optimize–measure loop, with guided workflows:
- Visual site tree to prioritize pages by AI impact.
- One-click Deep AI Audit with clear explanations and recommended fixes.
- Optimizer that returns actionable updates for your human page—or generates an AI-only version if you use AXP.
- Exportable instructions you can copy, share, or implement with clients and dev teams.
Most teams get value quickly, and you can try it hands-on with a 7-day free trial.
How Scrunch compares to other approaches
AI visibility tools generally fall into three buckets. Scrunch combines them into one workflow:
Monitoring-only tools: Show you prompts and citations, but stop before page-level fixes. Scrunch adds Deep AI Audit, Optimizer, and AXP to act on insights.
Content-generation tools: Produce AI-facing content but lack real AI traffic, citation, and model performance data. Scrunch grounds optimization in actual agent behavior and outcomes.
Traditional SEO crawlers: Great for web search hygiene, not AI answer surfaces. Scrunch is purpose-built for AI agents and citations, then delivers AI-optimized content directly to those agents with AXP.
If you want a deeper view of Scrunch’s measurement capabilities, explore Monitoring & Insights.