As customer journeys become AI-first, agencies need clear visibility into how clients show up in ChatGPT, Gemini, Perplexity, and beyond—and the tools to improve it. The Scrunch Agency Partner Program is built to help digital marketing, PR, and communications agencies lead that shift, deliver stronger results, and win more business.
Why join the Agency Partner Program
Scrunch helps agencies monitor, optimize, and grow client visibility in AI—at any scale.
Agency-first features: Convert SEO keywords to AI prompts, bulk upload prompts, and use smart filters to optimize performance across clients.
Tools to grow your business: A free prospecting license is included. Spin up pitch-ready dashboards and flexible demo environments to showcase value in minutes.
Dedicated support: Work directly with a partner success team for faster onboarding, access to agency-only webinars, and a growing peer community.
Exclusive benefits: Early access to new features, co-selling support, and referral rewards designed for agency success.
Yes—Scrunch offers special pricing through its Agency Partner Program. Pricing is tailored to your scale and needs, including multi-client environments and team access. Agencies can apply and discuss options with the team. Contact the Scrunch team to get started.
Referral commissions for agency partners
Scrunch pays up to 20% referral commission for eligible customers you refer through the Agency Partner Program. Commissions are based on actual payments received by Scrunch.
Example:
- If your referral signs up for the Growth plan at $417/month billed annually ($5,004), a 20% commission on the first 12 months would be $1,000.80.
Note: Scrunch may decline an opportunity (e.g., existing or former customers, already in discussion, or already registered by another partner).
Multi-client management (AEO-ready)
Scrunch is built for agencies running AEO programs across multiple brands.
Single workspace: Manage all client brands without logging in and out.
Self-serve onboarding: Create new environments for clients and prospects with prepopulated competitor tracking, persona mapping, and topic generation.
Bulk data migration: Import via CSV, convert keyword lists to prompts, or generate prompts with AI.
Centralized oversight: Standardize reporting and workflows across accounts.
How agencies monetize Scrunch
Agencies use Scrunch in several ways:
Pass-through tech cost as part of retained programs.
Agency-branded AI search/AEO product to package and sell.
Strategic infrastructure to grow existing retainers and acquire new clients (e.g., pitch dashboards, proof-of-value demo environments).
Platform features agencies rely on
Monitoring & Insights: See how brands show up across AI platforms and uncover growth opportunities.
AXP (Agent Experience Platform): Deliver an AI-optimized version of your site’s content to AI agents visiting your website.
Data and integrations: API access to connect Scrunch to internal systems, dashboards, and workflows.
Prospecting licenses: Create client pitch environments quickly, with minimal support required.
Enablement: Dedicated agency team for training, pitch prep, and co-selling; early feature access; agency-only webinars; and community connections.
Marketing support: Co-marketing fund grants or non-monetary event support, plus social visibility for partner content.
Getting started
Already a Scrunch agency client? Existing agency users are grandfathered into the program.
New to Scrunch? Book a personalized walkthrough of the program and platform. Book a walkthrough or start a free trial from the Scrunch site.